design sprints: practical mechanics · design sprint ground rules: 1. the facilitator is in charge...

Design Sprints:Practical Mechanics

First things first...

What is goal of a Design Sprint?

Design Sprints are primarily about learning, alignmentand goal definition.

And we’re gonnabuild & test a realistic prototypein 5 days.

And we’re gonnabuild & test a realistic prototypein 5 days.

seriously.

We won’t solve everything in a week.

And we shouldn’t expect to.

We’ll either win, or we’ll learn.

Design Sprint ground rules:

1. The Facilitator is in charge of the schedule.

2. The Decider makes all tough decisions.

3. Choose up to 7 sprinters based on what you’re solving for.

4. No devices in the room.

5. Commit or Quit.

Let’s do this.

Preview of the sprint:

Nobody knows everything, so we’ll share info.

Ask the experts

Talk to one person at a time and take “How Might We” notes.

Make a map

This will be a simple diagram with around 5-15 steps.

Pick a target

Choose a customer and a focus on the map.

Group brainstorms don’t work, so you’ll sketch alone.

Sketch

The process goes step-by-step to make it easy.

Your sketches will look like this:

Just kidding.More like this:

We’ll make fast decisions without groupthink or sales pitches.

Sticky decision

Choose the best sketches with silent review and structured critique.

Turn the winning sketches into a storyboard:

Before After

A realistic facade is all we need to learn from customers.

5 customer interviews are enough to reveal big patterns.

Interview 5 customers, 1:1.

Team watches from other room.

At the end of the sprint, we’ll know what to do next.

(Often, it will be to fix the prototype and test it again.)

Lauren Antonelli Senior Director, Strategic Operations

lauren.antonelli@evite.com

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