deploying crm in the cloud
Post on 10-Jun-2015
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Deploying CRM in the CloudHeath FlickerPlus Consulting
What is Cloud Computing?
One of the most overused terms in the industry today.
History of the Cloud
Early 90s Late 90s Early 00s 2004 2010
InternetBecome User Friendly
Dot Com Boom
on Demand
Web 2.0
Cloud Wars
“A style of computing where massively scalable IT-enabled capabilities are delivered ‘as a service’ to external customers using Internet technologies.”
Cloud Computing Definitions
“A standardized IT capability (services, software, or infrastructure) delivered via the Internet in a pay-per-use and self-service way.”
“Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.”
Common Elements
What it Boils Down to
A pool of externally managed IT infrastructure
Immediately scalable Pay for consumption
$
Cloud Sub Categories
Software as a Service (SaaS)
Platform as a Service (PaaS)
Hardware as a Service Or (Utility Computing)
SaaS PaaS HaaS
Our Perspective for the Purposes of This Talk
Consulting partner with three core practices of CRM, Portal, and Business Intelligence
Our customers are various sizes and in multiple industries
Currently we have our customers contract directly with the Cloud providers
What Cloud is Not for the Purposes of This Talk
Co-location (dedicated managed servers)
OnDemand SaaS CRM
General Benefits of Deploying CRM in the Cloud
Ease of use: Deploy infrastructure with a mouse anywhere, any time
Time to first productive use
Lower Total Cost of Ownership
Less restrictions and overhead for outside partner access
Ease of UseDeploy infrastructure with a mouse anywhere, any time
Benefits of CRM Deployed on the Cloud: Time to First Productive Use
No procurement process or setup for hardware
Spin up pre-configured application images
Does not have to conform to the corp IT standard
(free open source stack for example)
Benefits of CRM Deployed on the Cloud: Lower Total TCO
Pay as You Go Computing, Infinite Resources on-
demand
Don't have to plan ahead in regards to capacity
Scale up or down for burst periods, No Contracts
Benefits of CRM Deployed on the Cloud: Less Restrictions on Outside Partner AccessEquals more productivity and greater support and easier privilege segmentation for internal IT staff
General Cons of Cloud Deployed CRM
Support (Potentially)
Data Sensitivity
Firewall issues for integration projects
Internet vs Intranet access
Benefits of Cloud Deployed CRM vs. SaaS CRM
FlexibleCustomization Access to
Backend DBSpin up
Additional Environments
Flexibility to Move Apps
Host Additional non-CRM apps
Benefits of SaaS Deployed CRM vs. Cloud Deployed
CRM App UpgradesApplied for You Supporting S/W
Licensing Built in
CRM Support More Seamless
Case Study:FamilySearch International
• Had deep IT project queue and long review cycles and procurement process
• Needed ability to deploy parallel CRM systems
• Tight timeframes (previous CRM contract expiring)
• Multi-phase implementation plan including integration to internal system
• May require move to internal infrastructure eventually
• Complex CRM customizations requiring database and file system access
• Concurrent development of a community portal
• Roadmap includes integration to CRM and Social Media
The Solution
• SugarCRM deployed on Amazon EC2 and S3
• Deployed on LAMP stack
• Drupal deployed on Firehost
• Considering switch to Microsoft Azure for:
• High availability• MS SQL Reporting Services for light Business Intelligence• Global deployment
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