department of communication & journalism

Department of Communication & Journalism

• BA (Hons) Marketing Communications

• BA (Hons) Marketing Communications with Advertising

• BA (Hons) Marketing Communications with Public Relations

• BA (Hons) Marketing Communications with Digital Media

• All students enrol on the Marketing Communications degree and then decide which

route they wish to take towards the end of the first year.

• This provides more flexibility, especially for those who might be unsure at this

stage about the career they wish to pursue (...more about this later).

• This structure also responds to the hybridisation occurring within the industry at

the moment.

• It ensures that each student, no matter their eventual specialisation, has a solid

grounding in marketing communications fundamentals that apply across the

professions.

• A leading media faculty

• An enviable international

• Reputation

• Innovative, professional

• Courses

• Strong industry links

• Teaching assessed as ‘Excellent’ by QAA

• Employable and successful graduates

• Excellent facilities

Marketing is the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for

customers, clients, partners, and society at large.

American Marketing Association

The progress of each programme is based around increasing specialisation and

sophistication, with the work placement year preparing students for their two semesters of

academic research into current and future challenges in their field.

First Semester

• Principles of Marketing &

Marketing Communications

• Contemporary Debates in

Marketing Communications

• Academic & Professional Practices

for Marketing Communications

Second Semester

• Consumer & Stakeholder Insights

• Digital Essentials

• Integrated Marketing Communications

… beginning to apply knowledge All 4 degrees study:

• Content Creation

• Brands and Branding

• Research Principles & Practice

Plus degree specific units

• 30 weeks minimum

• Help is provided by the placements team, who have well-established links with many

companies

• Mainly UK but can be overseas

• Eligible for student loan in placement year

• Placement visits – meeting with student and manager

All programmes take the Dissertation/Academic Paper/ Consultancy unit.

10,000 word piece of original research on a marketing communications issue (or

a consultancy for a company).

• Behavioural Economics

• Brand Meaning

• Consumer Futurising

• Corporate Communications

• Data Driven Marketing

• Influencer Marketing

• Media (In)Equality

• Persuasion & Influence

• Promotion, Power & Democracy

• Relationship Marketing

• Social & Intercultural Communications

• Social Media Management

• A mixture of coursework and exams

• Coursework covers a very wide range of tasks: essays, marcoms plans, campaigh material, group and

solo presentations, vlogs and blogs

• Exams are held in January and May, usually lasting 2 to 3 hours

• The passmark on the undergraduate programmes is 40%

• The Bournemouth University Marketing Communications programmes provide high quality

vocational education with a strong academic framework.

• Students learn how, but also why and why not.

• The programmes work towards developing a full critical awareness of the issues and challenges in

the marcoms professions.

This prepares students to be nuanced, sophisticated professionals capable of innovation and

leadership in thought and practice

Who can see the woods for the trees…

“…absolutely brilliant – made an enormous contribution to the team on a personal and professional

basis – well above expectations.”

“…far exceeded our expectation of a student placement.”

“…within three months, I knew that we wanted her to return at the end of her course.”

“…working with real responsibility has brought all her innate talent and capability to the fore.”

• Customer Loyalty Manager, Rolls Royce

• Enterprise Transformation Online, Vodafone

• Clubcard Marketing Manager, Tesco

• Sales & Marketing University Talent Programme, Coca-Cola

• Marketing Executive, Swarovski

• Downstream Challenger Graduate, BP

• Account Executive, McCann Bristol

• Global Marketing Manager, Hewlett-Packard

• Sales & Marketing Co-ordinator, Atlantas Marine

• Marketing Manager, Brand Finance

• Business Development Manager, Fujitsu UK

• Which is why students on our programmes are offered some of the most comprehensive additional

accreditation opportunities in the UK HE marcoms sector.

• Our degrees hold Graduate Gateway status by the Chartered Institute of Marketing (CIM). This means

that our students have automatic exemptions on a series of professional qualifications with the

institute.

• In addition, all students can study and sit for the Chartered Institute of Marketing (CIM) Foundation

Certificate in Marketing in their first year.

• BA (Hons) Marketing Communications – CIM Certificate in Professional Marketing

• BA (Hons) Marketing Communications with Advertising – Institute of Practitioners in Advertising

(IPA) Foundation Certificate

• BA (Hons) Marketing Communications with Public Relations – Chartered Institute of Public Relations

(CIPR) Certificate

• BA (Hons) Marketing Communications with Digital Media – Institute of Data & Marketing (IDM)

Certificate

• Dedicated course teams to help support students academic and/or personal issues

• Peer Assisted Learning (PAL) scheme

• The University and Students Union provide a wide range of specialist support services

• The University Learner Support unit also provides a variety of specialist services (e.g study skills)

September 2020 entry:

• 104-120 UCAS Tariff points including a minimum of two A-Levels or equivalent (BTEC Extended

Diploma DMM)

• GCSE Maths and English grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key

Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications

Framework

Chris Miles

Framework Leader

cjmiles@bournemouth.ac.uk

Stuart Armon

Advertising

Pathway

Leader

Sevil Yesiloglu

Digital Media

Pathway Leader

Tanya Le Roux

Public Relations

Pathway Leader

Shenel

McLawrence

Marcoms

Pathway Leader

The university has consulted the latest available information in the production of this presentation for delivery in Autumn 2019, but cannot be held liable for its accuracy.

The latest information can be found at www.ucas.com

Once you’ve applied… Register for your accommodation guarantee. January UCAS applications deadline From March Apply for your accommodation when your place is Unconditional Firm. May • Apply for student funding by 31 May • Explore range of Scholarships &

Bursaries • Make your university choice

September • Get ready to start uni!

+44 (0)1202 961916 futurestudents@bournemouth.ac.uk