denver broncosbroncospartnership.com/docs/170524_partner_kickoff_call.pdf · website that houses...

DENVER BRONCOS

2017 PARTNER KICKOFF CALL

Attentionconnectionsuperiority

conviction

Broncos marks and logos showed lifts across all majoramplification metrics culminating in a 50% increase in marketing effectiveness. Average increase is 21–31%

Convincing, brand advocacy,impact on consideration

Differentiation, trust,modern, worth more, quality

Grab attention,enjoyable, engaging

Likability, relevance,growing more popular,

involved in thecommunity

TEST – with Broncos marks CONTROL – Without Broncos marks

Chargers vs. Broncos

September 11, 2017, at 8:20 p.m.Sports Authority Field at Mile High

Today’s Game Sponsored by:

A

BC

TYPEFACES

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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abcdefghijklmnopqrstuvwxyz

Commando

INDUSTRY BOOK ITALIC

AVENIR NEXT CONDENSED MEDIUM ITALIC

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Commando

Industry

Avenir

Headline

Sub-Headline

Body Copy

Kerning: Optical

Kerning: Optical

Kerning: Optical

Tracking: 25px

Tracking: varying

Tracking: varying

MOUNTAIN PEAK GRAPHIC

Mountain peak must always be showingCan be used in varying ways and colorwaysCan be in front of player image or as background elementPreferablly use with a rough textured edge (listed next page)Use appropriate graphic depending on vertical or horizontal format

VERTICAL

SQUARE

HORIZONTAL

MOUNTAIN PEAK GRAPHIC - TEXTURED

VERTICAL

SQUARE

HORIZONTAL

To achieve texture:

1. Use supplied pre-textured mountain peaks here

2. Adobe Illustrator - Add stroke of cooresponding color with Brush Brush location: Brushes > Open Brush Library > Artistic > Brush_ChalkChar coalPencil - Pencil Brush

3. Adobe Photoshop - Apply mask with brush on edges Brush name: SpoonGraphics-DryBrush-Set.abr > Brush #1890

ROCK TEXTURE

Use as background textureCan be used with varying opacityWhen overlaying mountain peak graphic, use “Overlay” blending mode

SAMPLE LAYOUT

BRONCOSPARTNERSHIP.COM – OFFICIAL PARTNERSHIP PORTAL

Website that houses all Denver Broncos specs and deadlines along with examples and design tips for various assets.

NEW FEATURES:

Submit your creative page – option to visit the “Submit Creative” page to send files directly to your Activation Rep.

BRANDFOLDER:

Website that houses all Denver Broncos marks, logos and imagery.

https://brandfolder.com/denverbroncosPassword: Broncos2017

Q & A