delegate showcase - darren hall
Post on 05-Jul-2015
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Presentation delivered by Darren Hall, Bristol Green Capital, as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries
TRANSCRIPT
Aim: To deliver the world’s biggest & best festival of sustainability!
Issues
Its got “green” in the title
We want people to travel!
Partnership based - lots of mixed messages and competing brands
Tiny budget
Go non-green
go to where your audience are
Use people who can bridge
but stick to the message
Strategic partners - power of the many
Destination Bristol
First group
Triodos, Good Energy, Wessex Water
Our saviour!
Get the basics right
Expert in comms
Hold the core message
Be forthright (no compromise)!
No money - get creative!
Beer
Bristol Mermaid
“If were not enjoying it more than everyone else, then why the hell will
they want to come and play with us?” Solitaire Townsend - Futerra
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