delasalle presentation_v2

Underage Drinking in Chicago

A Youth Initiative

Karla Moon Healthcare Alternative Systems

October 19, 2009

Underage Drinking Facts State-wide Problem

State of IL IYS DATA

Communication about ATOD State-wide

State of IL IYS DATA

Media Messages State-wide

State of IL IYS DATA

Underage Drinking Facts City Wide

Communication about ATOD City-wide

Media Messages City-wide

Community Level Underage Drinking Initiative

Back of the Yards

Underage Drinking Facts Back of the Yards

Underage Drinking Facts Back of the Yards

Underage Drinking Facts Back of the Yards

Underage Drinking Facts Back of the Yards

Underage Drinking Facts Back of the Yards

Underage Drinking Facts Back of the Yards

A Youth Initiative 2010: Youth Councils

!   High School Level Model

Research Driven Project using the SPF model

Topic: What does underage drinking look like in your school?

Youth Councils

!   Middle School Level Model

1.  Communication Campaign Developers

2.  Summer 2010: Mini Reporter Project

Topic: Back of the Yards’ Cultural Nuances

-Interview Series

-Photo Opinions

Communication Campaign Media FY09

Youth Initiative 2009

Communication Campaign Media FY09

Youth Initiative 2009

Communication Campaign Media FY09

Parent Initiative 2009: Increasing communication with youth about the effects of underage drinking

Communication Campaign Media FY09

Youth Initiative 2009: Radio Ad Development

Communication Campaign Media FY09

Youth Initiative 2009: PSA Created, developed, and edited by youth in Back of the Yards