d.c. veritas week 5: demand creation

D.C. VeritasWeek 5: Demand Creation

TEAM:Durell ColemanAndrew Harner Diana LinPedro Silva

“Vertical Axis Wind Turbine”

Last Week Overview• Outlay the solar and wind markets

– Companies and Consultants interviews

• Analyzed the Customer Acquisition Cost

• Case Studies in 20 different cities in 5 states– Actualized turbine cost– Including Wind and Incentives variables

• Research and contact new “potential” customers

• Plan our future…

Residential Solar Market:

SOLARCITY CustomersEvergreen

Kyocera

BP Solar

Own Installers

LEASING

SUNGEVITY CustomersSHARP

Canadian

BP Solar

Own Installers

LEASING or PPA

Third party

Residential Solar Market:

SUNRUN CustomersSharp

SunPower

Kyocera

Third party

LEASING

MULTIPLE SELLERS

&SUNPOWER

CustomersSunPower Third party &Cert. Installers

Wind Market TODAY:

Bergey CustomersBergey Cert. Installers

SUMMARY• None of the top 10 offers

leasing or PPA• Biggest barriers are

permitting and local wind info.

• New FED incentives !

Customer Acquisition Cost

_x0011_Without Head-

count

_x000e_With Headcount

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500

RadioMagazineTrade ShowWeb Ad Works

Referenced to our web site

Fill out savings calculator

Send request to sales

Reconnection with viable customer

Visit to site

Close sale

50%

20%

30%

80%

10%

Year 1 Year 5

70%

30%

30%

80%

20%

Total Revenue Total Revenue

1.44 million 18.14 million

100 000 hits 300 000 hits

Web funnel

Case studies direct sale:

Our Value Proposition

D.C. Veritas CustomersD.C. Veritas Third Party

LEASING

Our Future!

QUESTIONS?