dbw publishing webinar dec 2014 part 1 v1.3

murray@biztegra.com Publishr.biz

Driving Discoverability,

Engagement, and

RevenueIn The Publishing Industry

(Part 1)

Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

Murray@biztegra.com561.452.2662

is a Marketing and Technology Agency Focused on the Publishing Industry

We also have an online marketing platform for Publishers called

(find out more and book a demo at publishr.biz)

PublishingClientsPublishingClients

Change is Good (?)Your Product

Awareness &

Discoverability

Purchase and

Consumption

Distribution

Discoverability,

Engagement

and Revenue

Each of you should have 1000(?) fans.

That will automatically purchase every

new book you publish.

The day it publishes.

And (hopefully?) tell people about it.

Your Goal:

Question

Modern Marketing

It’s (Still) All About …

Creating a

Modern Web Site

• SEOStructured, Current, & Complete

• Social MediaOptimized Amplification

• Product & ContentEasy, Rich & On-Going

• MobileFully Responsive

• eCommerceMulti-Channel & Comprehensive

Website - Considerations• On-Page SEO

• Structured Data and Authorship

• Responsive Design

• Social Integration

• Author Engagement & Amplification

• Catalog, Cart, & Checkout – multi device

• Email Registration

• Content and Cadence

• User Centric Navigation

• Page Titles

• Page URLs

• Structured Data

• Rich Snippets

• Responsive Design

• Content

• Authorship

• Alt Tags

• Anchor Text

• H1…H4 Headings

• Meta Descriptions

• Page Size

• Page Load Speed

• Time to First Byte

• CSS Optimization

• Image Optimization

• Image Names

• Multimedia Optimization

• Internal Links

• External Links

• Social Signals

• Code Validation

• Duplicate Titles and Content

• URL Redirects

• Canonical URLs

• Outbound Links

• Total Objects

• Total Images

• ‘Nofollow’ Links

• Errors / Not found

*not a complete list

• www.schema.org

• http://www.google.com/webmasters/tools/rich

snippets#

SEO – Structured Data/Rich Snippets

Set Up Authorship & Publisher Markup

SEO – Authorship & Publisher Markup

Structured Data

Responsive Website?

Not Responsive!

Responsive Website?

A Little Bit Responsive!

Responsive Website?

Responsive!

Why A Responsive Website?

eCommerce

Why Do You

Need To Be

Selling (Easily)

on Your Site?

Each of you should have 1000 fans.

That will automatically purchase every

new book you publish.

The day it publishes.

And (hopefully?) tell people about it.

Your Goal:

eCommerce

YOUNeed To

Own The

Customer

Relationship

Author Platform ??

Authors’ Platforms !!

You Need To

Amplify Your Authors

PostsTweetsVideosStories

ImagesNewsEvents

Create a HUB of

Content.

A Destination.

And Let Your

Authors Create

It For You.

murray@biztegra.com

Everyone’s

Asking for the

(But, WHY?)

murray@biztegra.com

When Someone Shares

Something Of Yours, That Is A

Big Event.

It Truly Is.

And It Needs To Be Treated As

SET UP REAL

SOCIAL SHARING

RICH PINSTWITTER CARDSOPEN GRAPH

GOOGLE+

(AMPLIFICATION)

Cadence & Content

Driving Discoverability and Revenue

MODERN WEB SITEAUTHOR AMPLIFICATIONCADENCE & CONTENTECOMMERCESOCIAL SHARING

murray@biztegra.com

Don’t Forget:

Driving Discoverability,

Engagement, and

RevenueIn The Publishing Industry

(Part 2)

http://bit.ly/murraywebinarpart2

Discount Code: SOCIALMEDIA40

QUESTIONS?

Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

Murray@biztegra.com561.452.2662

dbw publishing webinar dec 2014 part 1 v1.3

Documents

dbw social amplification in publishing webinar v1.3

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