date: january 31, 2011 topic: campaigns and nominations aim: how does the campaign and nomination...
Post on 13-Dec-2015
219 Views
Preview:
TRANSCRIPT
DateDate: January 31, 2011: January 31, 2011
TopicTopic: Campaigns and : Campaigns and NominationsNominations
AimAim: How does the campaign and : How does the campaign and nomination process function?nomination process function?
Do NowDo Now: Handout: Handout
CHAPTER 9
The Nomination GameThe Nomination GameNominationNomination::
The official endorsement of a candidate for The official endorsement of a candidate for office by a political party. Generally, success office by a political party. Generally, success requires momentum, money, and media requires momentum, money, and media attention.attention.
Campaign StrategyCampaign Strategy::The master plan candidates lay out to guide The master plan candidates lay out to guide
their electoral campaign.their electoral campaign.
The Nomination Game – why might a The Nomination Game – why might a politician not want to run for the politician not want to run for the
presidency?presidency?Deciding to RunDeciding to Run
Other countries have short campaigns- generally Other countries have short campaigns- generally less than 2 months.less than 2 months.
U.S. campaigns (especially for President) can last U.S. campaigns (especially for President) can last 18 months or more.18 months or more.
Generally need to start out with an electoral base Generally need to start out with an electoral base already established.already established.
The Nomination GameThe Nomination GameCompeting for DelegatesCompeting for Delegates
The Caucus RoadThe Caucus RoadCaucus: Meetings of party leaders. Used to select Caucus: Meetings of party leaders. Used to select
delegates on the basis of their preference. delegates on the basis of their preference. Now organized like a pyramid from local precincts to the Now organized like a pyramid from local precincts to the
state’s convention.state’s convention.Not used by many states.Not used by many states.Iowa’s is considered the most important – The Iowa Iowa’s is considered the most important – The Iowa
Caucus. Caucus. Ex: 2008 Iowa Caucus – Obama (D) Huckabee (R)Ex: 2008 Iowa Caucus – Obama (D) Huckabee (R)
The Nomination GameThe Nomination GameCompeting for DelegatesCompeting for Delegates
The Primary RoadThe Primary RoadPrimary: Elections in which voters choose the nominee or Primary: Elections in which voters choose the nominee or
delegates pledged to the nominee.delegates pledged to the nominee.Started by turn of the century reformers.Started by turn of the century reformers.Most states use one of the forms of a primary.Most states use one of the forms of a primary.Many primaries are early- with New Hampshire being the Many primaries are early- with New Hampshire being the
first.first.Generally serve as elimination contests.Generally serve as elimination contests.
The Nomination GameThe Nomination GameCompeting for DelegatesCompeting for Delegates
Evaluating the Primary and Caucus SystemEvaluating the Primary and Caucus SystemDisproportionate attention to the early ones.Disproportionate attention to the early ones.Prominent politicians find it difficult to make time to run.Prominent politicians find it difficult to make time to run.Money plays too big a role.Money plays too big a role.Participation in primaries and caucuses is low and Participation in primaries and caucuses is low and
unrepresentative.unrepresentative.McGovern/Fraser Commission McGovern/Fraser Commission make the delegate make the delegate
selection process more representative ie: delegates selection process more representative ie: delegates chosing the candidate represent a diverse cross section chosing the candidate represent a diverse cross section of the public. of the public.
The system gives too much power to the media.The system gives too much power to the media.
February 1, 2011February 1, 2011
Do NowDo Now: Handout: HandoutNotes.Notes.Video Clip.Video Clip.Notes. Notes.
The Nomination GameThe Nomination Game
The Convention Send-offThe Convention Send-offOnce provided great drama, but now they are a Once provided great drama, but now they are a
basic formality- which means less TV time.basic formality- which means less TV time.Are still important to the party to get organized and Are still important to the party to get organized and
motivated.motivated.Party platform: Statement of its goals and policies Party platform: Statement of its goals and policies
and general beliefs.and general beliefs.Official nominations and candidate speechesOfficial nominations and candidate speeches..
The Campaign GameThe Campaign Game
The High-Tech Media CampaignThe High-Tech Media CampaignUse of Use of direct maildirect mail to generate support and to generate support and
money for the candidate. money for the candidate. Get media attention through Get media attention through ad budgetad budget and and
“free” coverage. “free” coverage. Emphasis on Emphasis on “marketing”“marketing” a candidate. a candidate. News focuses on strategies and events, not News focuses on strategies and events, not
on policies. on policies.
The Campaign GameThe Campaign Game
Organizing the CampaignOrganizing the CampaignGet a campaign manager.Get a campaign manager.Get a fund-raiser & counsel.Get a fund-raiser & counsel.Hire media and campaign consultants.Hire media and campaign consultants.Assemble staff / plan the logistics.Assemble staff / plan the logistics.Get research staff, policy advisors & pollsters.Get research staff, policy advisors & pollsters.Get a good press secretary.Get a good press secretary.
FEBRUARY 3, 2011FEBRUARY 3, 2011
Do NowDo Now: Handout: HandoutNotes.Notes.Video Clip.Video Clip.Handout.Handout.Notes. Notes.
Money and CampaigningMoney and CampaigningThe Proliferation of PACsThe Proliferation of PACs
DefinitionDefinition: Created by law in 1974 to allow : Created by law in 1974 to allow corporations, labor unions and others to corporations, labor unions and others to donate money to campaigns.donate money to campaigns.
Over 3900 PACs donating over $212 millionOver 3900 PACs donating over $212 millionDonate to candidates who support their issue, Donate to candidates who support their issue,
regardless of party affiliation.regardless of party affiliation.Not sufficient data that PACs “buy” Not sufficient data that PACs “buy”
candidates.candidates.
Money and CampaigningMoney and Campaigning The Maze of Campaign Finance ReformsThe Maze of Campaign Finance Reforms
FEC (Federal Election Campaign Act)FEC (Federal Election Campaign Act): Created by law : Created by law in 1974 to administer campaign finance laws for in 1974 to administer campaign finance laws for federalfederal elections.elections.Public financing of presidential elections. Public financing of presidential elections. Limited spending & required disclosure – limited to $1,000 for Limited spending & required disclosure – limited to $1,000 for
individual donations/$5,000 from individual donations/$5,000 from PAC’s.PAC’s.This is known as This is known as Hard MoneyHard Money. . Limited contributions to campaignsLimited contributions to campaigns
Soft MoneySoft MoneyContributions (with no limits) used for party-building expenses Contributions (with no limits) used for party-building expenses
or generic party advertising – not to a specific candidate. or generic party advertising – not to a specific candidate.
Contribution Limits 2009-10
To each candidate or
candidate committee
per election
To national party
committee per calendar
year
To state, district &
local party committee
per calendar year
To any other political
committee per calendar
year1
Special Limits
Individual may give
$2,400* $30,400* $10,000
(combined limit)
$5,000
$115,500* overall biennial limit: $45,600* to all candidates $69,900* to all PACs and parties2
National Party Committee may give
$5,000 No limit No limit $5,000
$42,600* to Senate
candidate per
campaign3
State, District & Local Party Committee may give
$5,000 (combined
limit) No limit No limit $5,000 No limit
PAC (multicandidate)4
may give
$5,000 $15,000 $5,000
(combined limit)
$5,000 No limit
PAC (not multicandidate) may give
$2,400* $30,400* $10,000
(combined limit)
$5,000 No limit
Authorized Campaign Committee may give
$2,0005 No limit No limit $5,000 No limit
From Table 9.1From Table 9.1
Money and CampaigningMoney and Campaigning
$ given$ given % to Rep% to Rep
MicrosoftMicrosoft 3,942,4353,942,435 5353
Philip MorrisPhilip Morris 2,830,9852,830,985 8080
Am Fed of State EmplAm Fed of State Empl 6,500,8896,500,889 11
Comm. workers of AmComm. workers of Am 3,687,6143,687,614 11
NRANRA 2,884,1272,884,127 9292
Emily’s ListEmily’s List 1,979,8291,979,829 00
Money and CampaigningMoney and Campaigning
Are Campaigns Too Expensive?Are Campaigns Too Expensive?Fund raising takes up lots of time.Fund raising takes up lots of time.The closer the race, the more money is The closer the race, the more money is
needed.needed.Does Money Buy Victory?Does Money Buy Victory?
Too much money can be worse than not Too much money can be worse than not enough.enough.
But, candidates need “enough” money to winBut, candidates need “enough” money to win
The Impact of CampaignsThe Impact of CampaignsCampaigns are perceived as doingCampaigns are perceived as doing::
Reinforcement, Activation, ConversionReinforcement, Activation, ConversionMostly, they only reinforce & activateMostly, they only reinforce & activate
Selective perception: pay attention to things we Selective perception: pay attention to things we agree with.agree with.
Party identification still has an affect.Party identification still has an affect. IncumbentsIncumbents start with a substantial advantage. start with a substantial advantage.
Understanding Nominations Understanding Nominations and Campaignsand Campaigns
Are Nominations and Campaigns Too Are Nominations and Campaigns Too Democratic?Democratic?Campaigns are open to almost everyoneCampaigns are open to almost everyoneBut they are time and money consumingBut they are time and money consuming
Do Big Campaigns Lead to an Do Big Campaigns Lead to an Increased Scope of Government?Increased Scope of Government?They involve lots of communicationThey involve lots of communicationHard to be all things to all peopleHard to be all things to all people
top related