daniel ene - keyword research (2014.10.30, impact hub bucharest)
Post on 19-Jun-2015
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Keyword Research
Daniel EneCMO
agilemedia.comfacebook.com/agilemediaro
Despre Cuvinte Cheie
De ce sunt importante cuvinte cheie?La ce ajuta cuvintele cheie?Cum le gasim pe cele mai bune?Cum le gasim repede?
Tipuri de Cautari in Google
• Informationale • Navigationale• Tranzactionale
La ce Ajuta Cuvintele Cheie
• Trafic organic• Relevanta• IA (Information Architecture)• Optimizari interne (meta taguri, content)• Link building• Identificare competitie• Identificare noi oportunitati de business
Surse de Cuvinte Cheie
• Date istorice (GA + WMT)• Adwords KW Planner• 3rd party tools• Google/Bing/Yahoo/Yandex• Competitie
LSI / LDA / TF*IDF
• Latent Semantic Indexing• Latent Dirichlet Allocation (Topic Modelling)• Term Frequency – Inverse Document
Frequency
Inception
2 Metode Pentru Keyword Research
• Manuala• Automata
Metoda Automata
• OpenS – Open Source Software– Incoming Kw– Adjacent Kw– Keyword Extractor– Related KW– Keyword Analysis – KW Lab
OpenS Apps
Incoming Keywords
Adjacent Keywords
Adjacent Keywords
Related Keywords
Related Keywords
Related Keywords
Related Keywords
Keyword Extractor
Keywords Lab
Keywords Lab
Keywords Lab
Keywords Lab
Keywords Lab
Keyword AnalysisDificultate - Popularitate - ROI
Concluzii• Cuvintele cheie reprezinta fundatia unui site• Folositi tool-uri si automatizari• Intelegeti nisa: serviciile produsele• Intelegeti intentia utilizatorului in functie de
tipul de cautare• Fiti creativi in identificarea noilor surse de
cuvinte
Multumesc!
• Daniel Ene, CMO at Agile Media• http://agilemedia.com • daniel@agilemedia.com• Facebook.com/danielicb• 0752 177 673
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