dam ny 2016 - new dam orchestration - when enterprise dam meets enterprise workflow

ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM

Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.

© 2016 IO Integration, Inc. All rights reserved.

CHANNEL

CHANNEL

Customer Journey

ALIGNMENT + OPTIMIZATION OF MARKETING CHANNELS FOR KEY CUSTOMER

AWARENESS CONSIDERATIO PURCHASE RETENTION ADVOCACY

public relations

advertising

email

search

web site

blogs

reviews

social

video direct sales

eCommerce

inStore

dealers

fulfilment

packaging

surveys influencer outreach

promotions

social

interview

inbox promotions

tips & tricks

helpdesk

COORDINATED - MARKETING PRODUCTION PLATFORM

in-house agencies producers distributors

© 2016 IO Integration, Inc. All rights reserved.

Demand for Content

Causes Stress across Communications, Creative, and Customers

© 2016 IO Integration, Inc. All rights reserved.

Marketing Enterprise

CHALLENGES OF AN IN-HOUSE MARKETING TEAM

SIZE OF IN-HOUSE MARKETING TEAMS NECESSITY FOR CONTINUOUS INNOVATION

LIMITED TECHNOLOGY RESOURCES!

© 2016 IO Integration, Inc. All rights reserved.

Multi-Channel Integration

APPLICATIONS, WORKFLOWS, SERVICES & DATA REPOSITORIES IN DISPARATE LOCATIONS

EXTERNAL

ERP

MEDIA

Web

Social

eCommerce

Print

Apps

© 2016 IO Integration, Inc. All rights reserved.

Multi-channel Output

© 2016 IO Integration, Inc. All rights reserved.

Everything is an Asset

© 2016 IO Integration, Inc. All rights reserved.

DAM - A Single Source of Truth

© 2016 IO Integration, Inc. All rights reserved.

Rapid Deployment and Integration

KEY TO SUCCESS – START SMALL. CRAWL, WALK, RUN APPROACH.

00 Audit

01 Vision

03 Design

02 Integration

DESIGN

04 Launch

EU USER EXPERIENCE

utility, ease of use and efficiency

IA INFORMATION ARCHITECTURE

Analysis and design

VP PROCESS VISUALIZATION

Business Process Analysis

SPECIFIC NEEDS

VISION

List of Needs

© 2016 IO Integration, Inc. All rights reserved.

Technology Adoption Plane

FAMILIARITY USE

AWARENESS ENGAGEMENT

TIM

E

USERS