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RADIO: THE APPEAL
EUROPEAN CITIZENSEUROPEAN CITIZENS in 2015 listened to on average2:26 OF RADIO DAILY 85%
EUROPEAN
2:42 2:38 2:37 2:34 2:31 2:29
-13 MINUTESon 5 years ago -2 MINUTES
on previous year
EUROPEAN CITIZENS
reached weekly
2:31 2:29
84 8% 85 2% 85 2% 85 7% 85 5% 85 2%
-0.3 POINTSon previous year
+0.4 POINTSon 5 years ago
2010 2011 2012 2013 2014 2015
84,8% 85,2% 85,2% 85,7% 85,5% 85,2%
2010 2011 2012 2013 2014 2015
RADIO PRIMARILY LIVE
Radio deserves a deserves a robustmodern solution, maintainingit l i its role in society…
DIGITAL LEADERSDAB ROLL-OUT
Norway: Digital Switchover (DSO) in 2017
Switzerland: DSO after 2020
UK: in 2017, >50% of U 0 , 50% olistening will be digital
Denmark: set date for DSO when 50% of listening is when 50% of listening is digital
DIGITAL EMBRACERSDAB ROLL-OUT
Germany: roadmap in development for Digital Switchover
Netherlands: fastest Netherlands: fastest launch ever
DIGITAL NEWBIESDAB ROLL-OUT
Poland: services cover 55% of population
Czech Republic requires Czech Republic requires legislation
France: Paris, Nice and Marseille, plans for major cities
Belgium: national French Belgium: national French and Flemish services from 2017/18
It l t 85% i Italy: coverage to 85% in 2017
RADIO MARKET AS PRISON
It may look beautiful butIt may look beautiful, but…
• Crowded spectrump• No flexible services
Limited data• Audio only• Limited marketing• Aging limited FM devices• Aging, limited FM devices
MOBILE AUDIO WIDESPREAD% average weekly reach to ANY AUDIO by device
32%
70%Smartphone
17%
24%Tablet
15-24All adults
39%
71%PC/laptop
All adults
BBC16%
20%Digital music player
MOBILE DATA FOR RADIO LISTENINGAverage radio daily listening in Europe, 2:42 hour (Q2, 2015).Cost of internet radio in the five big markets (France, Germany, Italy, Spain, UK).
25 euro per month maximum
Data allowance
Euro per GB
128kbp hours per
listening cost per
listening cost per
64kbps hours per
listening cost per
listening cost perallowance
(GB)GB
hours per day
cost per hour
cost per day
hours per day
cost per hour
cost per day
France 20 1.25 11.57 0.07 0.17 23.15 0.06 0.15
Germany 0 5 50 0 29 2 88 6 97 0 58 2 49 6 02
In most countries examined, 25 EUR does not give
Germany 0.5 50 0.29 2.88 6.97 0.58 2.49 6.02
Italy 3 8.3 1.74 0.48 1.16 3.47 0.41 1.00
Spain 0 0 0.00 N/A N/A 0.00 N/A N/A
UK 2 12 5 1 16 0 72 1 74 2 31 0 62 1 51
sufficient data to accommodate daily radio listening.
UK 2 12.5 1.16 0.72 1.74 2.31 0.62 1.51
Average 6.4 18.0 3.69 1.04 2.51 7.38 0.90 2.17
35 euro per month maximum
MOBILE DATA FOR RADIO LISTENING35 euro per month maximum
Data allowance (GB)
Euro per GB
128kbps hours per day
listening cost per day
listening cost per day
64kbps hours per day
listening cost per hour
listening cost per day
France 20 1.75 11.57 0.10 0.24 23.15 0.09 0.21
In this case, radio would cost around 480 euros per year.
Germany 1 35 0.58 2.02 4.88 1.16 1.74 4.22Italy 7 5 4.05 0.29 0.70 8.10 0.25 0.60Spain 3 11.6 1.74 0.67 1.63 3.47 0.58 1.41Uk 20 1.75 11.57 0.10 0.24 23.15 0.09 0.21
Average 10 2 11 0 5 90 0 64 1 54 11 81 0 55 1 33Average 10.2 11.0 5.90 0.64 1.54 11.81 0.55 1.33
60 th i
In the five major European markets, not Germany, 35 euros is sufficient data.
60 euro per month maximum
Data allowance (GB)
Euro per GB
128kbps hours per day
listening cost per hour
listening cost per day
64kbpshours per day
listening cost per hour
listening cost per day
France 20 3 11.57 0.17 0.42 23.15 0.15 0.36
60 euros give enough data in all markets, but cost is not sustainable in low income groups, undermining France 20 3 11.57 0.17 0.42 23.15 0.15 0.36
Germany 5 12 2.89 0.69 1.67 5.79 0.60 1.45Italy 14 4.3 8.10 0.25 0.60 16.20 0.21 0.52Spain 8 7.5 4.63 0.43 1.05 9.26 0.37 0.90Uk 20 3 11.57 0.17 0.42 23.15 0.15 0.36
groups, undermining universality.
Average 13.4 6.0 7.75 0.34 0.83 15.51 0.30 0.72
DATA PLAN VS BATTERY USAGE
DAB Receiverhttp://m2appinsight.com/popular‐android‐music‐streaming‐apps‐battery‐drain/
POWER CONSUMPTION COMPARISON
Energy consumed in one hour:DAB+: 6.8JSpotify: 59.9J
Average power consumption DAB+: 304mWDAB+: 304mWSpotify: 736 mW
Streaming consumes Streaming consumes much more power than DAB.
Measurements taken with Power tutor app, tested on LG Stylus2
KEY INDICATORS ENCOURAGING• PSM Digital-only Radio Stations: 74 from EBU
Memberse be s
• Percentage Of New Cars With DAB+: 85% UK, 63% Norway, 70% Switzerland
• Launch: First DAB+ Smart Phone (LG)
• Price Of DAB+ Radios: 12 EUR In Czech Supermarket• Receiver Availability: 485 Current Models On German Receiver Availability: 485 Current Models On German
Market
UNIVERSALITY
AUDIENCE REACH • No gatekeepers• N b i ti i
PLATFORM REACH
• No subscription, ongoing costs
• Transmission and
ACCESSIBILITY
• Transmission and reception cheaper than IP
• Transmission c10% of FM
SOCIAL COHESION
Transmission c10% of FM cost
• Mobile, but not 3G-Mobile, but not 3G-dependent
• Disaster resilientDisaster resilient
DIVERSITY
PROGRAMMING • Economical with spectrum• R d t i h
INTERACTION WITH THE AUDIENCE
• Responds to niche, underserved audiences
• Meets changing THE AUDIENCE
ORGANIZATION
• Meets changing demographics
• Permits experimentation ORGANIZATION Permits experimentation, such as pop-up channels
• Gives new energy to radio Gives new energy to radio market
INNOVATION
CONTENT • Releases technical and editorial creativity
TECHNICAL INNOVATION
editorial creativity• Provides data/slide show• Combines with hybrid and INNOVATION
PARTNERSHIPS
• Combines with hybrid and yet-to-be-invented services
• Meets contemporary PARTNERSHIPS Meets contemporary expectations
WE CAN WORK TOGETHER…
• Strategic experience based on broader picture• Strategic experience, based on broader picture• Experience at making digital case• Positive studies• Positive studies• Expertise from EBU MIS on audience trends
T h i l ti di it l di d t• Technical expertise on digital radio and spectrum• Broad range of industry contacts
WHAT CAN YOU DO?
K i f d b t it ti• Keep us informed about your situation• Attend EBU events: Digital Radio Summit,
N R di GNew Radio Group
B d t i f EDRA k • Broadcasters can sign up for EDRA - make a difference
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