d2: sjr group

KNOWLEDGE IMPACTSJR

Wednesday, September 18, 13

DISRUPTIONandSEAMLESSNESS

Wednesday, September 18, 13

‘Marketing communications has changed’

Uh, yeah...

But what does that really mean?

Wednesday, September 18, 13

Wednesday, September 18, 13

all CONTENT is EQUAL but some content is MORE EQUAL than others.

Wednesday, September 18, 13

Wednesday, September 18, 13

C O N T E N TP L A T F O R M S

O R I G I N A L C O N T E N T

T R A D I T I O N A LM E D I A C O V E R A G E

S O C I A L M E D I A P I C K - U P

C O R P O R A T ES T R A T E G Y

Wednesday, September 18, 13

Wednesday, September 18, 13

Wednesday, September 18, 13

“What works for us are programs where GE can behave the way a real person would behave, be as accessible as possible, and lean into the fact that we are a brand in motion.”

EXECUTIVE DIRECTOR OF GLOBAL MARKETING, GE

Linda Boffadvert is ing age

Wednesday, September 18, 13

“General Electric has also jumped on the trend, making Tumblr a key destination for its huge tech-minded, content-marketing ambitions with agency partner Group SJR. When asked if Tumblr could have a prominent place in campaign creative, GE’s digital marketing manager, Katrina Craigwell, said, ‘It’s something we are open to. I think it is a great direction.’” - Brands Are Giving Precious Ad Real Estate to Tumblr, AdWeek

DIGITAL MARKETING MANAGER, GE

Katrina Craigwelladweek

Wednesday, September 18, 13

Wednesday, September 18, 13

Wednesday, September 18, 13

Wednesday, September 18, 13

Wednesday, September 18, 13

“We’re a publicly traded business, but we know one of the ways we drive sales is through loyalty...When you think about A Bullseye View, it would be short-sighted to think about revenue. It’s more about building meaningful relationships with our customers.'"

VP of PR, Target

Dustee Jenkinsdigiday

Wednesday, September 18, 13

Wednesday, September 18, 13

Wednesday, September 18, 13

BEYOND COST: GREAT REASONS FOR VIRTUALIZATION14,070 views135 shares11,663 referrals

IS THAT A DATA CENTER AT YOUR DESK?7,455 views88 shares495 referrals

Wednesday, September 18, 13

Wednesday, September 18, 13

Indeed marketing communications HAS changed.

Wednesday, September 18, 13

SJR

Wednesday, September 18, 13