cultural sector online strategy forum 2 october 2012

Andrew Lewis

Digital Content Delivery Manager Victoria and Albert Museum, London

linkd.in/andrewlewis

Digital Content Delivery

October 2012

• Current thinking and aims

• Some recent things we have

done

• Interesting things that

happened

• Questions

Thinking

• Faster, smaller changes

• Short planning cycles

• Evidence-based change

• Review and rationalisation of portfolio

• Changing governance

• Splitting content from delivery

• Data driven model

• Mobile first approach

• A direction, not a destination

Past, present and future

V&A website landscape March 2012

Suggested actions in the 6-12 months

Governance

Achieved 2011 - 2012

• Introduced responsive design

• Initiated blog-fed newsfeeds (external

hosting)

• Launched calendar app

• Migrated main CMS to the Cloud

• Negotiated new digital governance

model

• Improved data process for collections

• Restructured digital media department

• Closed down 50+ legacy microsites

• Closed down 100+ legacy interactives

Next steps

• Improve What’s On display

• Mobile map feature driven by collections

data

• Image migration

• Close down old Drupal servers

• Tackle video delivery

• Digital Labels

• Refresh Search the Collections

• Develop content programme

• Refresh home page and global

navigation

Blogs as devolved news-generating content

Evidence-based approach

• Facebook

• Twitter

• Email newsletter (general

marketing)

• Email newsletter (paid Members

only)

• Site promotional module

Marketing Channels being tracked

Facebook

Email newsletter

Site promotional module

All

Twitter

Andrew Lewislinkd.in/andrewlewis@rosemarybeetle

October 2012