cross culturalcommunication
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A PROJECT ON
AIRPORT BYPASS, GANDHI NAGAR, BHOPAL(M.P.)
Submitted to :- Mrs. BHASHA SHUKLA
2013-2014
CROSS CULTURAL COMMUNICATION
UNIVERSITY INSTITUTE OF TECHNOLOGYRAJIV GANDHI PRODYOGIKI
VISHWAVIDYALA
CROSS CULTURAL COMMUNICATION
Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they Endeavour to communicate across cultures.
What Is……
As different country has different culture so different communication are required to different countries.
For e.g. People of Japan use more gesture in their communication.
American use more verbal communication.
DIFFERENT CULTURE
Role of written communicationRole of meetingsPatterns of reasoning and argumentationLevel of formality in inter-personal
CommunicationsOral presentation styleNon-verbal communication behaviors
COMMUNICATION PRACTICES THAT DIFFERS CULTURE
Globalization Business opportunityJob opportunityImprove the contribution of employees in
diverse workforceSharing of views and ideasTalent improvisationAn understanding of diverse market.
WHY CROSS CULTURAL COMMUNICATION IS IMPORTANT
Tends to prefer indirect verbal interactionGenerally less proficient in reading non verbal
cues Values group membership.Communicates in simple ,ambiguous, non
context messages understanding visual message readily .
HIGH CONTEXT CULTURE
Tends to prefer direct verbal interaction Is generally less proficient in reading non
verbal cues Values individualism Relies more on logic Communicates in highly structured message,
provides details ,give authorities to written information
LOW CONTEXT CULTURE
HIGH VS LOW CONTEXT
Ethnocentrism : Inability to accept another culture's world
Discrimination : Differential treatment of an individual due to minority status; actual and perceived
Stereotyping: Generalizing about a person while ignoring presence of individual difference
BLOCKS TO CROSS CULTURAL COMMUNICATION
Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist
Cultural imposition: Belief that everyone should conform to the majority
Tone difference: formal tone change become embarrassing and off-putting in some culture.
CONTINUED……
Frequency of eye Contact Use of Hands While Talking Physical Distance Between Communicators Speed of Speech Volume of Speech Use of Facial Expressions
DIFFERENCES TO BE CONSIDERED IN CROSS CULTURAL COMMUNICATION
Improving Intercultural Proficiency & communication
Study your own culture first. Learn about other culture. Seek common ground Observe nonverbal cues in your culture Use simple English Adapt to local Preferences
IMPROVING CROSS CULTURAL COMMUNICATION
DEWANSH SHRIVASTAVADHARMENDRA PATELDIVYANSH MODIDURGESH INGLEDURGESH KUSHRE
SUBMITTED BY-
THANK YOU
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