crew presentation

How tHe CommerCial real estate industry is using soCial media

Jan Korb

RecruitingReputation Building

Competitive IntelligenceMarketing & Promotion

Thought Leadership

How businesses are using tHis teCHnology

top 10 Cre firms as listed by tHe tenant advisor

Colliers International – Twitter, LinkedIn, Widget, YouTube and Facebook

Cushman & Wakefield – (LinkedIn not listed on website)

Duke Realty Corp – (LinkedIn not listed on website)

The Inland Real Estate Group of Cos., – (LinkedIn not listed on website)

NAI Global – Blog, Facebook, LinkedIn & Twitter (YouTube channel, not listed on website)

Interstate Hotels & Resorts – Facebook (LinkedIn not listed on website)

CB Richard Ellis Group – Facebook, Twitter (LinkedIn not listed on website)

Campden Property Trust – Mobile site link

Mack-Cali Realty Corp – (LinkedIn not listed on website)

Pennsylvania Real Estate Investment Trust - (LinkedIn not listed on website)

Recruiting

RECRUITING

RECRUITING

Reputation Building

“Word. Of. Mouth.

End of story.”

Create something beneficial

to people and they’ll tell

everyone about it FOR you.”

Peter Shankman

Founder of HARO

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

A full 25% of Fortune Global 100 firms utilize Twitter, Facebook, YouTube and blogs.

* Sharing Company news (88%) * Providing Customer service (40%) * Promoting Deals (28%) * Recruitment (10%)

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

REPUTATION BUILDING

Competitive Intelligence

COMPETITIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE

Marketing Promotion

MARKETING PROMOTION

CRE groups on LinkedIn

MARKETING PROMOTION

Broadcast/message board approach

MARKETING PROMOTION

Interacting with industry leaders

MARKETING PROMOTION

Engaged and Interactive

Thought Leadership

THOUGHT LEADERSHIP

Create content, interact and engage.

THOUGHT LEADERSHIP

Case Study

CASE STUDY

CASE STUDY

Tactics:

#1 Created a blog to join online conversation #2 Established an active Twitter account

#3 Created a LinkedIn Group and Facebook Fan Page

#4 Modified press release strategy for blogger coverage

#5 Promoted social media channels on company website and in email signatures

#6 Monitor metrics for success

CASE STUDY

Results:

After six months, the campaign resulted in:

• 10,230 unique blog page views in Q3• 280 Twitter followers• 141 members of their LinkedIn Group• 155% increase in unique web visitors

Leads by source:

• 55% inbound web• 23% trade shows• 20.5% email• 1.5% seminars

CASE STUDY

Next Steps

NEXT STEPS

Sign UpReserve your name in social media channels regardless how soon you plan on using it.

PopulatePopulate your accounts with your bio information and link to your corporate website.

LurkTest the waters by observing.You don’t have to interact right away.

ParticipateBegin by keeping your status updated with business-related happenings.

S = Set SMART Goals

E = Establish a Workflow

E = Engage and build relationships

D = Don’t forget your website

NEXT STEPS

Questions?

jkorb@bbased.com

Twitter: @JanKorb or @BroadBasedFacebook, LinkedIn

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