creativity in an ngo final presentation
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8/10/2019 Creativity in an NGO Final Presentation
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Livia Ditu
Mirela Stefan
Academy of Economic StudiesBucharest
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Story of the project:
- the connection between creativity and NGOs;
- why creativity is so important for their development;
- how new ideas can be generated in NGOs;
=> everything is exemplified on AIESEC.
Importanceof the subject:
- Creativity- crucial for NGOs due to competition and need of funds;
-basis for NPD (New Product Development) projects
=> fund raising.
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1. Introduction
2. Creativity
3. Non governmental Organizations
4. Creativity and NGOs
5. Generating Creative Ideas in NGOs
6. Case Study: AIESEC
7. Creativity in AIESEC
8. Conclusion
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Creativity is the phenomenon wheresomething new and valuable is created, whenyou bring new and imaginative idea intoreality.
Theories about creativity: Grahame Walles (with his 5 stages),
Kaufmann and Baghetto (four C model), Gauliford (convergent and
divergent thinking), Helie and Sun (Explicit-Implicit Internaction),
Arthur Koestler (process of bisociation).
Torrance Test of Creative Thinking
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Nature of Creativity R. J. Sternbers:
Creativitity under the Gun Amabile:
Can creativity be taught?
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Since 1839;The most effective voice for the concerns of ordinary people in the international arena;
Called by U.N. Secretary-General Kofi Annan the worlds new superpower.
Characteristics:
run by volunteers;
driven by their mission;
lack of bureaucracy;
accept ideas from everybody;
constraint by funding;
Classification:
By level of operation;
By level of orientation
By activities;
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determines creation of new projects => further funding for the NGO;
an NGO needs to be original so that it can differentiate itself of others competitors;
the leaders have an important role in creating a flourishing environment for creative ideas;
the process of generating creative ideas should not take the form of scheduled meeting (most of
the great ideas that launched companies came by accident )
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1. Brainstorming
Reverse Brainstorming
2. Brainwriting
6-3-5 Brainwriting3. Electronic Brainstorming
4. Nominal Group Technique
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exchange and leadershipdevelopment experiences for
students
AIESEC could be
considered as a clear
example of an environmentthat promotes and
encourages creativity.
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75% of the respondents agreeing that on a scale from 1 to 5,
creativity has an importance of 4 for the development of the NGO;
something that you can learn and develop in time; idea generation sessions do not take
place on a regularly basis and they do
not have a certain structure;
all four idea generation methods
presented are used in the two
committees;
brainstorming and brainwriting have a
higher frequency over the others;
80% of the respondents consider
NGT as the most efficient method.
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Creativity is crucial for the development of an NGO because without creative
volunteers, NPD projects cannot be developed, so the mission of the NGO cannot be
achieved;
The leaders have to find what drives the volunteers and sustain that motivation;
From the point of view of the members, the process of generating ideas inside
AIESEC is characterized by gaps which should be solved;
The process of generating new ideas should be modified and adapt according to each
organization mission and culture, as well as volunteers personality and work style.
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