creativity for scientific communication

Post on 19-Jun-2015

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Popular media is saturated with novel advertisements and communications, but these hooks are often decoupled entirely from the benefit or use of the products altogether. Creative ideas are those that are both novel and useful. Divergent thinking, rewards, large teams, and formal training are the salient elements promoting creativity. Context, experimentation, and answers to questions from others are the most effective creativity tools for education. Collectively, creativity research suggests that effective scientific communication must blend the divergent solutions that science provides to pressing global issues with the context that matters to the public. Scientists must also be rewarded. Dataset for slide 19 here: http://bit.ly/ESA2014talk-titles

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@cjlortie

imagery training is the least effective training method to increase creativity.

thought disorder

idea

novel

useful

definition

creativity

functional taxonomy

test

trainpredict

239,263

7550

83,756

171,639

133,004

6254

16,068

creativity

+

+

-

-anxiety/distress small teams

encouragement large teams

rewards

conscientious gender

age

divergent thinking openness

training !

!

ideation !

metaphor analogy !

divergent thinking

teams outscore individuals in training by almost 50%

storify your networks

What compares things without using the words like or as?  !

a. metaphor b. simile

Which of these lines does not include a simile? !

a. he looked like he had fallen b. like a gazelle, she ran away c. the ship went down like lead d. Bo ran like a frenzied windmill  

BIRD : NEST ::  !

(A) dog : doghouse(B) squirrel : tree (C) beaver : dam (D) cat : litter box (E) book : library

divergent thinking

His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free.

Build networked stories. !

Be metaphorical. !

Seek divergence.

education

back in the good ole days….

even with less play/free time now

allow time !

respect !

laughter !

choice !

teams !

support unusual ideas !

adapt to ideas from others

ESA2014 talk titles: ignites are more creative

w

christopherlortie.info

vibrantdatalabs.org

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