creatives for paracetamol
Post on 11-Jun-2015
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DOLO 650
Brand Idea Concept 1
“The best doctors prescribe the best
paracetemol.”
Dr Hemant Kothari
• Wants patients to recover soon.
• Wants to develop a long and
trustworthy relationship with
patients
• Wants patients to believe that
he/she is the best
doctor to take care of his illness.
• Wants to prescribe guaranteed and
trusted drugs
How can we help Dr Kothari ? Dolo 650 gives quick and guaranteed relief to his
patients in pain and fever.
It’s easier to swallow
Why should Dr Kothari believe us ?
Because Dolo 650 is No. 1 prescribed paracetemol in India.
The Big Idea
The No.1 doctor prescribes
the No.1 paracetamol.
Visual-Aid
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Sample for doctors
Sample for doctors
Brand Idea (Dolo 650) Concept 2
“Thank you doctor for quick relief.”
Mailer for doctors
Mailer for doctors
Sample for doctors
DOLO 500
Brand Vision
To make Dolo 500 a household name.
Brand Positioning
Guaranteed relief infever and pain
How to make Dolo 500 a household name
across India. • OTC route through below-the-line advertising
• Insert a dialogue about brand benefits in
popular serials in north, east & west India.
• Vending machines on bus, trains and in business premises.
• Exciting contest and prizes for Final Year
MBBS students
Posters
Posters
Posters
E-Ads
E-Ads
Poster
Brand Extension Dolo Gym WhyIncrease in number of ppl hitting the gym. PotentialHuge complaints of body ache after workouts. Advantage First-of-its-kind medicine exclusively for
gym-going target group.Strength : 650 mg
Poster
Brand ExtensionDOLO Preg
Why
To create a new market
Potential
Huge complaints of ache during pregnancy
Advantage
Never-before dispersible tablets for pain-relief specially for pregnant women.
Strength : 500 mg
Poster
Cinema Slide
Dolo 60 Plus
Why
To create a new market
Potential
Frequent complaints of ache during old age
Advantage
Never-before dispersible /sublingual tablets specially for pain-relief for
senior citizens
Strength : 500 mg
Brand Extension
Poster
Pediatric category
DOLO Kid
Introduce a brand-mascot that kids can relate to
and recall often.
Revamp the look and feel of suspension and
drops packaging.
Brand Innovation
Dolo Kid Chewable (40 tablets)
Chocolate flavoured
chocolate-shaped tablets
Exciting bottle
DOLO Sachet (5ml suspension)
Cost-effective, handy, use-n-throw.
Ideal when travelling with kids
Non-messy, space-saver and convenient.
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Packaging
Mailer
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