creative intelligence

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Slides from Gartner Business Intelligence & Information Management Summit 2010.This slide show represents a lot of the thinking in his upcoming

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creative intelligence

hypothesis

hypothesis

We all possess creative intelligence.We just need to know how to tap into it.Tapping into it will bring outstanding results.

experimental

hypothetical

hypothetical

• no product or service differentiation

• similar quality product and service quality

• immediate innovation program be rolled out across the board

• performance reviews to assess your day to day contribution to innovation

hypothetical

hypothetical

do you.......

A. Freak out and start looking for a new job?

B. Start thinking of all the things you hate or dislike about your organisation?

C. Start mapping all the customer touch points that you touch in your daily work?

D. Start a project plan for developing an idea you’ve already got?

A. Freak out and start looking for a new job!

A. Freak out and start looking for a new job!

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

abstract

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

You possess high level abstract creative intelligence.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

C. Start mapping all the customer touch points that you touch in your daily work!

abstract

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

You possess high level abstract creative intelligence.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

C. Start mapping all the customer touch points that you touch in your daily work!

analytical

abstract

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

You possess high level abstract creative intelligence.

You possess high level creative analysis.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

C. Start mapping all the customer touch points that you touch in your daily work!

D. Start a project plan for developing an idea you’ve already got!

analytical

abstract

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

You possess high level abstract creative intelligence.

You possess high level creative analysis.

A. Freak out and start looking for a new job!

B. Start thinking of all the things you hate or dislike about your organisation!

C. Start mapping all the customer touch points that you touch in your daily work!

D. Start a project plan for developing an idea you’ve already got!

practical

analytical

abstract

Chances are you’re too honest. Know that you’ll never keep an office love affair secret.

You possess high level abstract creative intelligence.

You possess high level creative analysis.

You possess high level creative practicality.

madness

madness

1. fart2. kiss partner3. go to toilet4. flush toilet5. wash hands

map itoriginal thinking

map itoriginal thinking

meeting

touc

h poi

nts

map itoriginal thinking

meeting

email

info request

meeting format

agenda

meeting

touc

h poi

nts

map itoriginal thinking

what could we improve?

constructive thinking fix it

constructive thinking fix it

would it be possible to remove one of these essential circus elements?

critical thinking challenge it

critical thinking challenge it

critical thinking challenge it

crteaitive itnlelgicne is hviang the aiblity to ccnonet the unocentced

eervynoe hree can do this bceasue our mnids are pttarnineg mcahnies

fight itdiversionary thinking

beer

fight itdiversionary thinking

obstruction thinking clear it

how do you pick your movies?

selection sort it

be selective

judgeimpartial, points out

ramifications & allocates action

identify the faults, probs & why nots

what’s good, possibilities & applications

what’s likely to happen in the future

defense

prosecution

psychologist

jurygroup feeling

gut instinctlie detector

prototypewould a

prototype help?

judgeimpartial, points out

ramifications & allocates action

identify the faults, probs & why nots

what’s good, possibilities & applications

what’s likely to happen in the future

defense

prosecution

psychologist

jurygroup feeling

gut instinctlie detector

prototypewould a

prototype help?

ready to rock

needswork

thinkabout it

trashit

judgeimpartial, points out

ramifications & allocates action

identify the faults, probs & why nots

what’s good, possibilities & applications

what’s likely to happen in the future

defense

prosecution

psychologist

jurygroup feeling

gut instinctlie detector

prototypewould a

prototype help?

ready to rock

needswork

thinkabout it

trashit

what can we do right here right now?

whe

re d

o w

e ne

ed t t

ake

it?

what’s behind this idea?

can’

t see

an

ythi

ng in

it

judgeimpartial, points out

ramifications & allocates action

identify the faults, probs & why nots

what’s good, possibilities & applications

what’s likely to happen in the future

defense

prosecution

psychologist

jurygroup feeling

gut instinctlie detector

prototypewould a

prototype help?

could you build one?

prototype crash it

prototype crash it

i. speedii. functionaliii. cost effective

if at first you don’t succeed, try and try again

it’s a bit like.......

communication pitch it

pitch it

metrics

met

hod

message

pitch it

metrics

met

hod

message

context

concept

content

what’s it like? pitch it

metrics

met

hod

message

context

concept

content

what’s the point?what’s it for?

what’s it like?

what are the steps?how’s it work?give me an example

pitch it

scale of difficulty

metrics

met

hod

messagetime scale

probability of success

context

concept

content

what’s the point?what’s it for?

what’s it like?

what are the steps?how’s it work?give me an example

pitch itROI scale (Vf - Vi)Vi

scale of difficulty

risk minimisation

metrics

met

hod

messagetime scale

probability of success

logistics - who, what, when, where, how

prototyping

knowledge required

context

concept

content

what’s the point?what’s it for?

what’s it like?

what are the steps?how’s it work?give me an example

pitch itROI scale (Vf - Vi)Vi

production

behavioural

logistical

do it

be smartproduction

behavioural

logistical

specific measurable outcomes:/

do it

do this now

get organised

be smartproduction

behavioural

logistical

do the most important things first

specific measurable outcomes:/

do it

do this now

get organised

sell yourself

be smartproduction

behavioural

logistical

do the most important things first

specific measurable outcomes

make a pitch

4 sale $$$

:/

do it

do this now

get organised

sell yourself

outsource

be smartproduction

behavioural

logistical

do the most important things first

specific measurable outcomes

make a pitch

4 sale $$$

:/:0

do it

do this now

get organised

sell yourself

outsource

be smartproduction

systemizebehavioural

logistical

do the most important things first

have the right people do the right thing

specific measurable outcomes

make a pitch

create a system for the production of your idea

4 sale $$$

:/:0

do it

do this now

get organised

sell yourself

outsource

schedule

be smartproduction

systemizebehavioural

logistical

do the most important things first

have the right people do the right thing

specific measurable outcomes

make a pitch

create a task/ cost schedule & a visual

deliverables list

create a system for the production of your idea

4 sale $$$

:/:0

do it

creative intelligence quotient

map itanalytical

creative intelligence quotient

map itanalytical

fix itpractical

creative intelligence quotient

map itanalytical

fix itpractical

challenge it

abstract

creative intelligence quotient

map itanalytical

fix itpractical

fight itabstract

challenge it

abstract

creative intelligence quotient

map itanalytical

fix itpractical

fight itabstract

clear itabstract

challenge it

abstract

creative intelligence quotient

map itanalytical

sort itanalytical

fix itpractical

fight itabstract

clear itabstract

challenge it

abstract

creative intelligence quotient

map itanalytical

crash itanalytical

sort itanalytical

fix itpractical

fight itabstract

clear itabstract

challenge it

abstract

creative intelligence quotient

map itanalytical

crash itanalytical

sort itanalytical

fix itpractical

pitch itpractical

fight itabstract

clear itabstract

challenge it

abstract

creative intelligence quotient

map itanalytical

crash itanalytical

sort itanalytical

fix itpractical

do itpractical

pitch itpractical

fight itabstract

clear itabstract

challenge it

abstract

creative intelligence quotient

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