creative express helsinki presentation
Post on 21-Jan-2017
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Markus Nieminen, Creative & Strategist, dynamo&son
Fun and weird makes the most sense
That makes sense, right?
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
The world is full of shit.
be meaningful
Or at least, try to become meaningful.
CREATIVE EXPRESS
PRINCIPLE 1.
CREATIVE EXPRESS
Ways to be meaningful:• Give information
• Create feelings
• Fulfill needs• Values
• Etc.
be different
Or you don’t be noticed.
CREATIVE EXPRESS
PRINCIPLE 2.
CREATIVE EXPRESS
Me too marketing:• Content marketing
• Social media
• Engaging• Clicks
• Etc.
Meaningful + different=
Fun + Weird=
Makes sense, right?
CREATIVE EXPRESS
Linnanmäki
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CREATIVE EXPRESS
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CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
CREATIVE EXPRESS
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Makes sense, right?
CREATIVE EXPRESS
Thank you
Markus Nieminen, creative & strategist, dynamo&sontwitter: @markusnieminen
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