create pf: creative business roundtable - 2014.05.14

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

Judith Wimmer Vujàdé Ltd. – Supporting Forward Thinking 2014.05.14

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BUSINESS MODEL GENERATION A common language to develop and discuss business models

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•  EINLEITUNG

•  BUSINESS MODEL CANVAS NESPRESSO CASE

•  ANWENDUNG & PRINZIPIEN

30 MINUTEN

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Vu-jà-dé

Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.

Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking

1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

À PROPOS

Photo by: Vujàdé Ltd – Jasper Bouwsma

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Alexander Osterwalder A Swiss Business Book author

© Vujàdé Ltd. – Supporting Forward Thinking

Insert Photo of book with Jasper’s Name.

Co-Created by Jasper Bouwsma, Founder & CEO Vujàdé – one of 470 practitioners from 45 countries

© Vujàdé Ltd. – Supporting Forward Thinking

Judith Wimmer Sr. Consultant, Vujàdé Ltd.

Photo by: Vujàdé Ltd – Jasper Bouwsma

Vujàdé is a consultancy supporting organizations to achieve breakthrough innovation. We work with companies of all sizes, from corporates to SMEs and start-ups, in industries from insurance to fashion, and from construction to life sciences. Vujàdé is located in Biel/Bienne, Switzerland, and is establishing a presence in London, UK. Judith Wimmer is a Senior Consultant at Vujàdé and combines an open minded spirit with a well structured hands-on mentality. Due to her working experience in and for start-ups as well as with large organizations, she has a quick and natural understanding of customer and client needs. She has gained extensive experience in applying the Business Model Generation framework in various customer projects and industries. Judith is trained by Alexander Osterwalder, and his company Strategyzer. Judith was born and raised in Austria, has a background in Media Technology and Design. She worked as project manager in the field of corporate communications in Germany and Switzerland. In addition, Judith consulted individuals and teams in strategic projects and organisational development and is currently finishing her MAS Change and Organisational Dynamics.

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

TOPIC OUR

FOR TODAY

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

ACCELERATED INNOVATION WE ARE INVETING MORE, MORE QUICKLY

© Vujàdé Ltd. – Supporting Forward Thinking

ACCELERATED ADOPTION SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL

© Vujàdé Ltd. – Supporting Forward Thinking

Curt Carlson CEO SRI International

In exponential times, if you improve your performance incrementally

”

“ YOU FALL BEHIND EXPONENTIALLY

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

WHO KNOWS THE BOOK?

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QUESTION HOW MUCH DOES 1KG COFFEE COST

?

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

CHF6.95

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

CHF95.-

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

?

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

DESCRIBE WHAT YOU THINK

NESPRESSO’S BUSINESS MODEL

IS.

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Business Model Canvas: Creating a common language for business modeling

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

© Vujàdé Ltd. – Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

THE BUSINESS MODEL CANVAS

© Vujàdé Ltd. – Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

THE BUSINESS MODEL CANVAS

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

CASE STUDY NESPRESSO

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

THE BUSINESS MODEL CANVAS

House- hold

Business

Stores

Call Center N.com

Retail Retail

N-Club

Pods Machine

Produc-tion

Marketing

Brand Produc-

tion facilities

Distri-

bution

channels

Patents IP

(1800+ patents)

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

HAS TAKEN A WHILE TO BECOME

SUCCESSFUL…

NESPRESSO

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking

THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT

© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking

WHY WILL NESPRESSO EVEN

BE MORE SUCCESSFUL?

?

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking

WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS

TO PORTFOLIOS OF

BUSINESS MODELS.

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking ”

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Because you can't do today's job with yesterday's methods

and be in business tomorrow.

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

BUSINESS MODEL ENVIRONMENT

The stages of an iteractive process

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

DESIGN THINKING

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PROTOTYPING

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

Alexander Osterwalder

”

Once you understand business models you can then start prototyping

business models just like you prototype products.

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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

Sergey Brin, Co-Founder Google

”

“The more you stumble around, the more likely you are

to stumble across something valuable.”

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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

© Vujàdé Ltd. – Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

THE BUSINESS MODEL CANVAS

© Vujàdé Ltd. – Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

Guess

Guess

Guess Guess Guess

Guess Guess

Guess

Guess

Guess Guess

Guess Guess

Guess

Guess

Guess Guess Guess

THE BUSINESS MODEL CANVAS

Guess Guess Guess

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

HYPOTHESES

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HORIZONTAL ITERATION

VERT

ICAL

IT

ERAT

ION

INCREASE INSIGHT

ITERATE ITERATE ITERATE GET SMARTER DURING YOUR JOURNEY

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

TESTING

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THE OF G

E T O U T

B U I N G I D L

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

FAIL EARLY + CHEAP

& LEARN

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

VUJÀDÉ PRINCIPLES

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

DESIGN THINKING

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

TRADITIONAL THINKING

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

NEW OLD

VJD

SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

VUJÀDÉ’s HOLY TRINITY NEEDS | BUSINESS | TECHNOLOGY

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

VUJÀDÉ PRINCIPLES DEVELOPMENT OF INSIGHTS DURING PROCESS

TIME

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

Albert Einstein

The important thing is not to stop questioning.

Curiosity has its own reason for existing.

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© Vujàdé Ltd. – Supporting Forward Thinking

Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 contact@vujade.com www.vujade.com

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