cosugi 2014 - usc libraries

USC LIBRARIES – BUY IT NOW!Ryan Edwards, ILS LibrarianUSC Libraries

Amazon Associates Program

• Technology Operations Committee (TOC) and Dean’s Cabinet reviewed my request to join Amazon Associates Program in December 2012

• Amazon Associates Program allows USC Libraries to earn up to 10% on the sales of Amazon products, including books, music, and DVDs, when users are referred from library catalog to buy items on Amazon.com

Why Add Amazon.com Buy It Now Link?

• Adding link is free

• Saves time acquiring library items (as well as other Amazon products) for personal use, including items not available for checkout and/or ILL items

• Presents library patrons with new ways to access USC Libraries' online resources

Why Add Amazon.com Buy It Now Link?• Gives library patrons:

• Ability to review titles in the USC Libraries' library catalogs before adding them to their personal collections

• Choice of borrowing titles from the USC Libraries or purchasing copies of their own

• Option to browse the table of contents and read book reviews online before deciding to come to the USC Libraries to retrieve the titles.

Amazon.com Buy It Now Link Timeline• May 2012: Amazon.com Buy It Now link available in search result hit list and item details page in Enterprise (Homer beta)

• March 2013: TOC approved adding Amazon.com link on item details page to e-Library (Homer) online library catalog

• November 2013: TOC approved adding Amazon.com Buy It Now link to Find It @ USC page

Buy It Now Button in Homer beta

Buy It Now Button in Homer beta

Amazon.com link in Homer

Amazon.com link on Find It @ USC Page

Amazon.com Earnings

Jan-12

Apr-12

Jul-1

2

Oct-12

Jan-13

Apr-13

Jul-1

3

Oct-13

Jan-14

Apr-14

0.00

40.00

80.00

120.00

160.00

200.00

Earnings (USD)

Earnings (USD)

Date

Dollars

Steps Required to Add Amazon.com link to e-Library catalog

• Create Amazon.com Affiliate Account: https://affiliate-program.amazon.com/gp/associates/join/landin/tools.html

• Create Link to Search Results code: https://affiliate-program.amazon.com/gp/associates/network/build-links/text/main.html

Steps Required to Add Amazon.com link to e-Library catalog

• Split url into 2 separate parts: http://www.amazon.com/gp/search?ie=UTF8&camp=1789&creative=9325&index=aps&keywords=&linkCode=ur2&tag=<yourtag> • PT1: http://www.amazon.com/gp/search?ie=UTF8&tag=<yourtag>&index=aps&keywords= • PT2: &linkCode=ur2&camp=1789&creative=9325

Steps Required to Add Amazon.com link to e-Library catalog

• Copy this code into system.env: # configure Amazon as search engine # web search engine label SEARCH_ENGINE5_LABEL|Amazon.com| # web search engine URL (goes before query terms) SEARCH_ENGINE5_URL_PT1|http://www.amazon.com/gp/search?ie=UTF8&tag=<yourtag>&index=aps&keywords=| # web search engine addendum (goes after query terms) SEARCH_ENGINE5_URL_PT2|&linkCode=ur2&camp=1789&creative=9325

Steps Required to Add Amazon.com link to e-Library catalog

• Copy othersearches.h from /Unicorn/Webcatcommon/Pages_deliv/Elib_revD into /Unicorn/Webcat/Pages_custom/Elib_revD and rename othersearches.h to buynow.h

Steps Required to Add Amazon.com link to e-Library catalog

• Add this code to buynow.h:

<SIRSI_Conditional IF Session="STATE^5"> <SIRSI_Assign Variable="ENGINE_TERM" DC_Value="IB"> </SIRSI_Conditional> <SIRSI_Conditional IF Environ="CAT_ICON_SEARCH_ENGINE5^1" AND NOT Variable="ENGINE_TERM^"> <li><a class="itemservices_link" href="javascript:open_win('<SIRSI_Data Environ="SEARCH_ENGINE5_URL_PT1" NORTL><SIRSI_Data Variable="ENGINE_TERM" NORTL CvtJS><SIRSI_Data Environ="SEARCH_ENGINE5_URL_PT2" NORTL>')"><SIRSI_Data Environ="SEARCH_ENGINE5_LABEL"></a></li> </SIRSI_Conditional>

Steps Required to Add Amazon.com link to e-Library catalog

• Add this code file to 5.pg:

<SIRSI_Include File="buynow.h">

DEMO AND Q/AUSC Libraries – Buy It Now!Ryan Edwards, ILS Librarian: reedward@usc.edu