cornell business journal, december 2012

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December 2012 edition of the Cornell Business Journal, featuring Johnson's rise in MBA rankings, entrepreneurship, and other coverage of the Johnson MBA experience.

TRANSCRIPT

CORNELL BUSINESSAn independent student publication

Mayor of Athensat Johnson

Does Johnson havetoo many clubs?

When I’m Bored, I Google Myself

Giorgos Kaminis describes his

YLVLRQ�IRU�WKH�FLW\·V�IXWXUH���pg 22S�HG�H[SORUHV�WKH�YDOXH�RI�H[SDQGLQJ�WKH�QXPEHU�RI�VWXGHQW�RUJDQL]DWLRQV�DW�-RKQVRQ����pg 7

Implications of the rise of the Internet

on personal identity and trademark

ODZ�����pg 6

9RO�/;;; 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW December 5th, 2012

By Sanjeev GoluguriMBA ‘13

,Q�LWV������0%$�program rankings,

Bloomberg Business-

week rated Johnson

WKH�VHYHQWK�EHVW�8�6��EXVLQHVV�VFKRRO��D�VLJQLÀFDQW�MXPS�IURP�WKLUWHHQWK�SODFH�LQ�������-RKQVRQ�OHDSIURJJHG�VHYHUDO�WRS�EXVLQHVV�VFKRROV��LQFOXGLQJ�5RVV��Sloan, and Darden, in a two-year span

���PDUNLQJ�DQ�HPSKDWLF�UHWXUQ�WR�Busi-

nessweek·V�´7RS���µ�IRU�WKH�ÀUVW�WLPH�VLQFH�������

Ranking MethodologyBusinessweek·V�UDQNLQJV�DUH�EDVHG�RQ�a weighted average of Student Surveys

(45%), Employer Surveys (45%) and

Intellectual Capital��������6XUYH\V�ZHUH�FRQGXFWHG�DFURVV�DF-

FUHGLWHG�8�6��EXVLQHVV�VFKRROV��ZKHUH�VWXGHQWV�ZHUH�DVNHG�WR�DVVHVV�WHDFK-

LQJ�TXDOLW\��FDUHHU�VHUYLces, and other

DVSHFWV�RI�WKH�EXVLQHVV�VFKRRO�H[SHUL-HQFH��'DWD�IURP�WKH�JUDGXDWLQJ�FODVVHV�of 2008, 2010, and 2012 were weighed

by 25%, 25%, and 50%, respectively,

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Over 200 employers were sXUYH\HG��

(DFK�UHFUXLWHU�VFRUH�ZDV�FDOFXODWHG�on the basis of where the company

UHFUXLWHG��SHUFHLYHG�TXDOLW\�RI�JUDGX-

DWHV��WKH�QXPEHU�RI�0%$V�KLUHG��DQG�WKH�FRPSDQ\·V�H[SHULHQFH�ZLWK�0%$V�SDVW�DQG�SUHVHQW��7KLV�\HDU��D�FKDQJH�WR�KRZ�HPSOR\HU�VXUYH\V�DUH�WDEXODWHG�HQVXUHG�WKDW�VFKRROV�ZLWK�IHZ��EXW�SRVLWLYH��PHQ-

tions no longer gained an advantage

RYHU�VFKRROV�ZLWK�PDQ\�PHQWLRQV��,QWHOOHFWXDO�FDSLWDO�ZDV�PHDVXUHG�E\�

WDOO\LQJ�WKH�QXPEHU�RI�IDFXOW\�DUWLFOHV�DQG�ERRN�UHYLHZV�SXEOLVKHG�LQ����SUHVWLJLRXV�SXEOLFDWLRQV�UDQJLQJ�IURP�WKH�Journal

of Accounting Research to the Harvard

Business Review, New York Times, and

Wall Street Journal.

Businessweek�YHULÀHG�WKH�LQWHJULW\�RI�WKH�VXUYH\�UHVSRQVHV�WKURXJK�RXWVLGH�VWDWLVWLFDO�DQDO\VLV�DQG�UHYLHZ��6SHFLÀF�GHWDLOV�UHJDUGLQJ�VXUYH\�PHWKRGRORJ\�FDQ�EH�IRXQG�DW� KWWS���ELW�O\�%XVLQHVVZHHN�����0HWKRGRORJ\

-RKQVRQ·V�3HUIRUPDQFH7KH�VHYHQWK�RYHUDOO�UDQNLQJ�ZDV�DLGHG�E\�WKH�VFKRRO·V�VWURQJ�Serformances

LQ�DOO�WKUHH�FRPSRQHQWV�RI�WKH�VXUYH\��Johnson fared especially well in the

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-RKQVRQ�UHFHLYHG�$��UHYLHZV�LQ�DOO���VXE�FDWHJRULHV�PHDVXUHG��FDUHHU�VHU-YLFHV��WHDFKLQJ�TXality, critical thinking,

leadership skills, and caliber of class-

PDWHV��/HWWHU�JUDGHV�ZHUH�EDVHG�RQ�VWXGHQW�VXUYH\�UHVSRQVHV��DQG�DZDUGHG�DV�IROORZV��WKH�WRS�����SURJUDPV�LQ�HDFK�FDWHJRU\�UHFHLYHG�DQ�$���WKH�VXEVHTXHQW�����UHFHLYHG�DQ�$��WKH�QH[W�����UHFHLYHG�D�%��DQG�WKH�ERWWRP�����UHFHLYHG�D�&��

5HDFWLRQ�IURP�-RKQVRQ�&RPPXQLW\,Q�D�OHWWHU�WR�WKH�-RKQVRQ�&RPPXQLW\�RQ�1RYHPEHU�����'HDQ�6RXPLWUD�'XWWD�UHPDUNHG��´:H�DUH�YHU\�SOHDVHG�WKDW�ZH�PRYHG�XS�LQ�WKH�UDQNLQJV�WR�VHYHQWK��:H�VHHN�WR�EH�D�WRS����EXVLQHVV�VFKRRO��:KLOH�UDQNLQJV�DUH�DQ�LPSHUIHFW�PHDVXUH�RI�VXFFHVV��LW�LV�LPSRUWDQW�WR�EH�LQ�WKH�WRS����µ�'XWWD�XUJHG�WKH�FRPPXQLW\�WR�IRFXV�

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Rankings Committee/DVW�\HDU�-RKQVRQ�HVWDEOLVKHG�D�UDQN-

ings committee comprised of Johnson

IDFXOW\��VWDII��DQG�VWXGHQWV��7KH�FRPPLW-

WHH�KDV�VWULYHQ�WR�LGHQWLI\�RSSRUWXQLWLHV�to improve the school by meeting with

UDQNLQJV�SXEOLFDWLRQV�WR�XQGHUVWDQG�HDFK�UDQNLQJ�PHWKRGRORJ\��DQG�WR�HQVXUH�WKDW�the hallmarks of the Johnson program

RIIHULQJV�ZHUH�HIIHFWLYHO\�FRPPXQLFDWHG�7ZR�RI�WKH�DUHDV�RQ�ZKLFK�WKH�FRP-

PLWWHH�IRFXVHG�ZHUH�awareness and

responses from both employers and

VWXGHQWV��7KH�VFKRRO�WRRN�VWHSV�WR�HQVXUH�WKDW�UHODWLRQVKLSV�ZLWK�FRUSRUDWH�UHFUXLWHUV�ZHUH�VWURQJ��DQG�UHDFKHG�RXW�to them proactively to remind them of the

HPSOR\HU�VXUYH\V��'LUHFWRU�RI�6WXGHQW�6HUYLFHV�$PDQGD�6KDZ��D�PHPEHU�RI�WKH�FRPPLWWHH��PDGH�FOHDU�WKDW�WKH�IRFXV�RQ�UHVSRQVH�UDWH�ZDV�LQWHQGHG�WR�HQVXUH�WKDW�UDQNLQJV�DUH�DQ�DFFXUDWH�UHÁHFWLRQ�RI�-RKQVRQ��7KH�VWDII�DOVR�ZRUNHG�URXWLQHO\�ZLWK�

VHFRQG�\HDU�VWXGHQWV�WR�LPSURYH�WKHLU�experience, irrespective of the rankings,

E\�FRQGXFWLQJ�VWXGHQW�UHTXHVWHG�HYHQWV�VXFK�DV�IDFXOW\�VHPLQDUV��&0&�OHG�VHVVLRQV�RQ�QHWZRUNLQJ��DQG�MRE�RIIHU�QHJRWLDWLRQ�ZRUNVKRSV��&DPLOOH�&ROH��0%$�·����OHG�WKH�UDQN-

ings committee initiative on behalf of

WKH�6WXGHQW�&RXQFLO��&ROH�HFKRHG�ZKDW�PDQ\�VWXGHQWV�KDG�DOUHDG\�EHJXQ�WR�VHQVH��´%HLQJ�RQ�WKH�WRS����OLVW�VWUHQJWK-

HQV�-RKQVRQ·V�EUDQG�LPPHQVHO\��,W�KHOSV�VWXGHQWV�JHW�PRUH�DWWHQWLRQ�ZLWK�UHFUXLW-ers and generally brings another level

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WLRQV�RQ�KRZ�WR�IXUWKHU�LPSURYH�WKH�VFKRRO��)DFXOW\�SXEOLFDWLRQV�ZHUH�LQVWUXPHQ-

tal to gaining professors recognition for

excellence in teaching and accomplish-

PHQWV�LQ�UHVHDUFK��´)DFXOW\�KLULQJ�LV�D�FXUUHQW�SULRULW\�IRU�WKH�'HDQ�DQG�RWKHUV��and this certainly helps attract top talent

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Forward Momentum Going forward, Shaw believes Johnson

will remain in the top 10 by making con-

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XOW\��DQG�LPSURYH�HPSOR\HU�UHODWLRQV��´+DYLQJ�WKH�VWXGHQW�VXUYH\�VR�KLJK�

WKLV�\HDU�ZDV�UHDOO\�JUDWLI\LQJ�µ�VDLG�6KDZ��´:H�WKLQN�RI�-RKQVRQ�DV�D�FRP-

PXQLW\�DQG�D�KLJK�WRXFK�SODFH����DQG�WKDW�GLIIHUHQWLDWHV�XV�µ�

By Evan CharlesMBA ‘13

In what is shaping

XS�WR�EH�D�VWURQJ�\HDU�for Johnson, the school

FDSWXUHG�LWV�IRXUWK�case competition win in

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WKH�$FFHQWXUH�1DWLRQDO�&DVH�&RPSH-

WLWLRQ��6HYHQW\�HLJKW�WHDPV�IURP����VFKRROV�FRPSHWHG�IRU�WKH�ÀUVW�SODFH�SUL]H��D�VXPPHU�LQWHUQVKLS�DW�$FFHQWXUH� 7KH�$FFHQWXUH�FRPSHWLWLRQ�LV�GHVFULEHG�DV�DQ�´HYHQW�WKDW�FRPELQHV�KDQGV�RQ�FRQVXOWLQJ�H[SHULHQFH�ZLWK�the op-

Case Competition Report: Johnson Surges to First Place FinishesSRUWXQLW\�WR�PDNH�D�SRVLWLYH�LPSDFW�RQ�VRFLHW\�µ�1RWDEO\��WKH�HYHQW�SURYLGHG�D�YHQXH�WR�VKRZFDVH�-RKQVRQ�WDOHQW�DQG�JDYH�VWXGHQWV�DQ�RSSRUWXQLW\�WR�LQWHUDFW�GLUHFWO\�ZLWK�WKH�ÀUP��-RKQVRQ�DOVR�WRRN�ÀUVW�SODFH�DW�WKH�

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VHQWLQJ�WKHLU�LGHDV�WR�D�SDQHO�RI�MXGJHV�ZLWK�VHQLRU�UROHV�DW�*(�DQG�'HORLWWH��7KH�FRPSHWLWLRQ�ZDV�QRWHZRUWK\�IRU�LWV�XVH�RI�UHDO�ZRUOG�KXPDQ�FDSLWDO��.HOOL�0D\��0%$�¶���GHVFULEHG�WKH�

HYHQW�DV�DQ�RSSRUWXQLW\�IRU�´WKH�WHDP�����WR�VKRZFDVH�WKH�VNLOOV�OHDUQHG�LQ�WKH�classroom and demonstrate the collabo-

ration and leadership that Johnson is

NQRZQ�IRU�µ�0D\�DGGHG��´:H�DUH�WKULOOHG�WR�EULQJ�

EDFN�WKH�WLWOH�WR�&RUQHOO�µIn addition, Johnson teams placed at

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HDVW�5HJLRQDO�*(�(&/3�&DVH�&RPSHWL-WLRQ��ZKHUH�VWXGHQWV�ZHUH�WDVNHG�ZLWK�DQDO\]LQJ�D�SURSRVDO�IRU�*(�$YLDWLRQ�DQG�WKH�LQGXVWULDO�LQWHUQHW��:LQQHUV�ZHUH�DZDUGHG�D�SUL]H�RI��������DQG�LQYLWD-

WLRQV�WR�LQWHUYLHZ�ZLWK�*HQHUDO�(OHFWULF��Still more trophies may be in the

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WKHLU�HYDOXDWLRQ�RI�DQ�LQYHVWPHQW�RSSRU-WXQLW\�DW�WKH������1DWLRQDO�5HDO�(VWDWH�&KDOOHQJH�:LWK�SDVW�FRUSRUDWH�VSRQVRUV�LQFOXG-

LQJ�*ROGPDQ�6DFKV�DQG�-3�0RUJDQ��WKH�challenge was describe by team member

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Johnson Jumps to Seventh Place in Businessweek MBA RankingsStrong performance in surveys and faculty intellectual capital ÆÈÅÆ»ÂÉ� žÄÉÅÄ�ÊÅ��ÅÆ�ʼʻ�¼ÅÈ�ʾ»�ŰÈÉÊ�ʿû�ɿĹ»�ʽʻʻʿ

2 December 5th, 2012 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW���1HZV 9RO�/;;;

By Daniel AhmadMBA ‘14

)DFLQJ�D�SRODUL]HG�FRQVWLWXHQF\�DPLG�an even more polar-

L]HG�FRXQWU\��*LRUJRV�Kaminis, the mayor of

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government, and the conditions are ripe

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tional law who served as the Greek Om-

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sion for a ten-year program that will set

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nians will take ownership of the effort to

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cited a resistance to compromise and

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Mayor of Athens at JohnsonGiorgos Kaminis describes his vision for the city’s future

Ahead Of The CurveQuick Media Hits

By Natalie LinMBA ‘13

CULTUREZeitgeist 7KH�]HLWJHLVW��DV�FDSWXUHG�E\�trending Google search queries��ZDV�DEX]]�LQ�November 2012 with the following matters

RI�LQWHUHVW��

BUSINESSFinance(XURSHDQ�VWRFN�LQGH[�IXWXUHV�JDLQHG�DV�(�8��PLQLVWHUV�HDVHG�Greek bailout terms E\�FXWWLQJ�ORDQ�UDWHV��VXVSHQGLQJ�interest payments, extending the repay-

ment timeline, and engineering a bond

EX\EDFN��

Retail'LQJ�'RQJV��7ZLQNLHV��DQG�:RQGHU�%UHDG�PD\�EHFRPH�WUHDWV�RI�WKH�SDVW�ZLWK�82-year old wholesale baker Hostess Brands GHFODULQJ�EDQNUXSWF\�DIWHU�IDLOLQJ�WR�VWULNH�D�GHDO�ZLWK�LWV�EDNHUV·�XQLRQ��

&RQVXPHUV�KLW�WKH�:HE�RQ�Cyber Monday ZLWK�KLJK�VHDUFK�YROXPH�IRU�WKH�IROORZLQJ�SURGXFWV��LQ�GHVFHQGLQJ�RUGHU������.LQGOH�)LUH������8JJV������L3DG������L3RG�7RXFK������L3DG�0LQL������/HJRV��

TechnologyMobile commerce VXUJHG�RQ�%ODFN�)UL-GD\�ZLWK��������YLVLWV�WR�UHWDLO�VLWHV�IURP�PRELOH�GHYLFHV��H%D\�3D\3DO�reported an

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Global mobile penetration is on the

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Net Impact The Pursuit of Sustainability

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continued on page 3

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By Emily HutchinsMBA ‘14

Females comprise

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thor of At The Corner of Wall and Sesame;

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thentic leadership that is honest and candid,

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By Liz Riley& Michael HendrixMBA ‘13

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Battle of the BrandsAnnual marketing competition challenges students to market and sell real products to fellow students

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renewed faith in the wiretap as an impres-

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admitted wiretap evidence over defense

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Within walking distance to Collegetown and the Commons, Collegetown Terrace is the ideal location for Cornell University students. More than just student housing, Collegetown Terrace offers preferred amenities, a community atmosphere all in environmentally friendly apartments.

Also view a completed model apartment located at 325 College Ave. Enjoy a relaxed, open-house atmosphere with the latest information and friendly staff to answer all your questions.

IN-HOUSE MANAGEMENT | NOVARR-MACKESEY 607.277.1234 | ithacastudentapartments.comOf!ce located at: 115 South Quarry St., Ithaca, NY 14850

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When I’m Bored, I Google Myself Identity, the internet, and trademark law

Law, Branding, and the Runway Risk retention will limit the availability of consumer credit

By Daniel SternbergMBA ’13, JD ‘13

By Kirk SigmonJD ‘13

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tors retained none of the risk attached to

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set was in violation of these warranties, the

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gress has held that this is a fair trade to en-

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rum, a group that represents both RMBS

investors and dealers.

Credit Risk After the Election Risk retention will limit the availability of consumer credit

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Does Johnson have too many student clubs? Point/Counterpoint

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By Mazdak AsgaryMBA ‘13

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from a workshop held downtown titled

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A BRM Success Story:Acorn Designs Big Red MicroCapital credited with

elevating small business brand awareness

By Mick BeideckMBA ‘12

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Reality Check

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Humor: The MBA Experience Selections from the Facebook group, Sh*t MBAs Say

By Richard Battle-BaxterMBA ‘13

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sistent, and whose actions always match

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school, we are preparing to exercise

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ers who will exercise power responsibly

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Why Ethics MatterBy Josh RobbinsMBA ‘13

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racking my brain on how

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mester as memorable as

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By Anvar VaradarajMBA ‘13

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cheer when the referees are making hor-

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Cheer Like the Lynah Faithful A primer for Big Red Hockey newbies

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Diwali 2012 Johnson Celebrates the Festival of Lights at Sage Hall

By Amardeep VirkMBA ‘13

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singing and dancing -- even the profes-

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