cop15 event sustainability case study

Presentation by Guy Bigwood, MCI Group Sustainability Director

2010 President Green Meeting Industry Council

UN Climate Conferencesustainability and technology event management case study

Objectives

Show how sustainability and technology can be used to increase delegate effectiveness, reputation and bottom line results.

- Provide a high-level strategic framework for sustainability

- Sharing some tips and experiences

ASustainable

Future

Current Reality

Declining resources

Increasing resource consumption

Presume that you understand this?

Source:The Natural Step

Sustainable Supply

Sustainable Demand

Backcasting from Success

How do we define the strategy

What was COP15?• Conference Of the Parties

• 7th – 18th (19th) December 2009 in Bella Center, Copenhagen

• 47000 registered for the meeting

• Actual attendance of 30222

• Organized by Danish Ministry of Foreign Affairs for the UNFCCC

• Largest ever political meeting

126 Heads of State

NGOs

4000 Press & Media

Biggest international political meeting ever

outside New York

• 300 tons food: 185,889 organic meals

• 350,000 glasses of tap water

• 250,000 cups of Fair Trade coffee

• 2,500 meetings

• Estimated costs for Denmark of 200 million Euros

1. Security

2. Outcome

3. Showcasing

4. Sustainability

COP15 Logistik | www.cop15.dk

From the beginning Sustainability was a priority

So how

were we

more

sustainable?

COP15 will not be the greenest conference ever –but it will be as sustainable as possible under the given

conditions of a large international political

summit.’

Jan Christoph Napierski, Head of Section, COP15,Royal Danish Ministry of Foreign Affairs

LEADERSHIP

Unique and innovative private-public collaboration

ENGAGEMENTCopenhagen Sustainable Meetings Protocol

CSMP FRAMEWORK

GRI

APEX

Strategy: Leveraging Standards

OPERATIONAL INTEGRATION

Hotels

From 12% to 53% in 18months

ECO CERTIFIED HOTELS

1. PRIORITY:

Free public transport

Facilitate use

94% of delegates used public transport

2. VIP-transportation

More than 200 low CO2 cars/vans/buses

(hydrogen, biofuel, electric)

Operational Integration

Green TransportationGreen TransportationGreen TransportationGreen Transportation

Food and beverage� 75 % organic food at Bella (65%

contractual )

� Almost eliminated bottled water

� Climate Menus (No beef – More Veg –Local)

Operational Integration

Communication

� No Gift Policy

- $600.000 saved

- 11 sponsored students

- Easy story to tell

Operational Integration

“We have tried to make a new and different conference in

Copenhagen. We have no bottled water, only pure, clean drinking water from the tap. Two thirds of all food here at the conference is organic. We have tried as hard as

possible to limit the carbon footprint of the conference.”

COP15 Opening Address byH.E. Lars Løkke RasmussenPrime Minister of Denmark

Communication

AudioVisuals

$33.000 SAVED

Virtual Participation

� Web: 1,650,000 visitors during the conference

� Webcast: 200 sessions

� COP15 Facebook, COP15 had + 42,000 fans

� Twitter - 13,000 followers

� YouTube - 5.2 million channel views

Get COP15 on your mobile The mobile guide to COP15 and Copenhagen

Delegates used Cisco TelePresencefor:

Updates to their home countries on the progress of negotiations

Media and Press briefings

Consultation with experts

Involving interested parties that were unable to travel to COP15

TelePresence

COP15 TelePresence Infrastructure

• Cisco TelePresence Exchange based in UNICC, Geneva

• “Anchor tenants” at UN HQ (New York), UNFCCC (Bonn), UNOG (Geneva), UNEP (Nairobi), UNICC (Geneva), Danish Ministry of Climate and Energy

COP15 TelePresence

• 4 TP units for meetings at the conference site in Copenhagen

• Connected to 77 Cisco TelePresence rooms around the world And 23 Danish embassies

• WebEx integration in TP-meetings

Nepal’s Environment Minister conducting Press Briefing back to Kathmandu

One of 149 meetings and 250+ hours of use

The UN iSeeT@COP15 TelePresence Stage Set Up

UN Round Table Meetings

Key Note Speakers from all over the world

RESULTS

CSMP FRAMEWORK

GRI

APEX

20% reduction in CO2 emissions at the Bella Center

22% reduction in local emissions

100% emissions offset

GOOD GOVERNANCE

Event benchmarked against other event sustainabilit y

Performance against objectives

35 objectives

� 15 exceeded expectations

� 17 satisfied expectations

� 3 did not match expectations

- Venue waste management effectiveness

- Photocoping machines and recycled paper

- No reduction in infrastructure water usage

ROI$280.000 Organisers Investment in

Sustainability

$720.000 Savings

Additional $1million invested in offsetting. Danish Government took full responsibility

Satisfying delegate expectations

Source: Survey by Deloitte among 411 COP15 delegates

PR & RecognitionCOP15 Logistik | www.cop15.dk

GreenBiz09

Special Award

of Honour 2010

Over 50 articles

Copenhagen Sustainable Meetings Protocol

www.csmp.dk

THE ENDalmost

HOW DO YOU

ACCELERATE THE

SUSTAINABILITY

Of YOUR EVENTS

The GMIC is the premier global community solely

dedicated to sustainabilitynot only through education, but also by spearheading

research, policy and standards for the meetings

and event industry

Our vision is to transform the meetings industry, creating a more successful and sustainable

global meetings marketplace.

LEAD – INSPIRE - SUSTAIN

Advisors to the advisors

What do we do for our community?

RECOGNITIONRECOGNITION

TRAININGTRAINING

STANDARDSSTANDARDS

RESEARCHRESEARCH

ADVOCACY& POLICY

ADVOCACY& POLICY

TOOLSTOOLS

NETWORKINGNETWORKING

EDUCATIONKNOWLEDGE

BUSINESS

THE ENDReally?

You have thepower to create

CHANGE?

For more information

Guy.bigwood@mci-group.comwww.greenmeetings.infoLessConversationMoreAction.com