converse all color
Post on 15-Jun-2015
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CONVERSE - ALL COLOR SOCIAL MEDIA CAMPAIGN 2012
High number of internet users in Indonesia…
They are mostly interact at social media..
Influencers are not leader anymore..
They listen and trust to what their friends said..
thus …. everyone is the influencer!!
So many people love converse!!
Some of them are addicted to it!!
Let’s make them talk for us..
Let’s make them the influencer !!
How..how??!
We will create an application…
That fun and easy to use…
and easy to share..
They can chose which color they like….
From every angle!!
They can chose which print they like….
to all social media
And the best part is…
Free 100 converse shoes and
another 100 discount Vouchers for those who colored the best converse!!!!
mechanism
Join program at www.mindtalk.com Install Apps and
create your colorful Converse
Share to other social media and promote the program by inviting
your friends!!
Keep repeating the process and hope for
the best!!
Why Mindtalk!?
TO SHARE AND CONNECT WITH YOUR INTERESTS
SOCIAL PLATFORM
Communicate with them who connect and share the same interest as your!!
INTERESTSCHANNELSVARIETY
channel #Converse_ID where’s Converse lovers share their
interest
Campaign Objectives
To create an unforgettable social media campaign involving the right target market
To maintain maximum brand awareness
To create brand engagement that lead to positive words of mouth
To build brand loyalty through challenging event!
Campaign Target
Converse enthusiastsMusic enthusiast trend leadersyoung urbansocialites & celebritiesSocial media addict
male 50% female 50%ABC 55% - AB 45%
18 - 35
thrill seekersopinion formers & active
informed, upmarket & engaged
Program Promotions
Creating a “how to” video and share to others social media!! – 2 videos
Inviting bloggers to write about the campaign – 2 bloggers
Press release to all media partners – minimum 10 medias
E banners to support the campaign – 2 E banners
Time Line
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APPS PRODUCTION
PROGRAMLIVE
WINNERANNOUNCEMENT
Consisting of apps building, design , approval and trial!!
Winner will be selected by Converse team!!
Starting from Mindtalk and amplified to other social media as plan
THANK YOU!Indra Gunawan
@mendawai143
Slide designed by Rully@rully
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