conventions of an artist's website

CONVENTIONS OF AN ARTIST’S WEBSITE

SHANNON NEWTON

COMMON

FEATURES

ENTER PAGEThe entry page is used in order to show you the artists

latest work and give you links so you can go and buy them

COMMON FEATURES

HOME PAGEThe home page is typically used to promote the artist’s latest single/album or share any news about the artist

COMMON FEATURES

LINKSThe navigation links are usually located across the top of the website, and always include things like ‘news’ and ‘gallery’

COMMON FEATURES

MERCHANDISEAs they are used to promote an artist, merchandise links are

usually included to make you buy things to physically promote an artist more

COMMON FEATURES

SOCIAL MEDIAArtists tend to include links to all social media they have as it is an easy way for fans to keep updated and follow them, for

example on ‘Facebook’ and ‘Twitter’

COMMON FEATURES

FAN ACCOUNTMost artists include a ‘fan sign-in’ section on their website

that allows fans to keep more updated and involved

COMMON FEATURES

TYPES OF

WEBSITE

‘SIMPLE’ WEBSITE

TYPES OF WEBSITE

• Black and white colours• Central Alignment• Usually contains a video to promote/introduce artist

‘STRUCTURED’ WEBSITE• Colour scheme containing few colours

• Obvious navigational links with clear font• Images/news arranged in an order e.g. squares

TYPES OF WEBSITE

‘LOUD’ WEBSITE• Bright colours • Multiple images across all screens• Often more confusing than simple/structured websites

TYPES OF WEBSITE