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CONTENT

1. Our Ambiton&Goals2. Loudest Winter Peak Concept3. Main Strategies

The FunnelApprove Them AllBetter For MoreGo Approve or Go Home

4. Operational Timeline

our ambition

GLOB

AL TO

P RE&CO

GOALS

APP850 IGV

597 OGV 33 OGE117 OGT

154 IGT 25 IGE

GOALS

RE498 IGV

532 OGV 28 OGE80 OGT

1O6 IGT 21 IGE

GOALS

CO412 IGV

163 OGV 58 OGE39 OGT

34 IGT 22 IGE

loudest WInter beat concept

Winter Peak is playing the key role of success for the 1718 Term and the 2018 year. Consideration of needed action steps for achieving our goals, we can consolidate them under4 main strategies which are The Funnel, Better For More, Go Approve or Go Home andApprove Them All.

loudest WInter beat concept

4 maIN STRATEGIES

THE FUNNEL

KPIs

- Sign up Growth- Sign up to Open Conversion Rate - Sign up to Applicant Conversion Rate - Content Contribution- Lead Nurturing Activities- Partnership Results- Marketing Invesment

4 maIN STRATEGIES

THE FUNNEL

Action Steps

- Winter Peak Campaigns - Lead Nurturing&Opp Mkt System- Network Education + TTM - PR Partnerships - New Platforms

4 maIN STRATEGIES

BETTER FOR

MORE

KPIs

- Finished to Completed Rate - Standard Implementation Tool Usage - NPS Promoter Rate - National OPS&IPS Usage - LEAD Delivery to EPs - 16/16 Standard Fulfillment

4 maIN STRATEGIES

BETTER FOR

MORE

Action Steps

- Standard Implementation Tool spreading to EYs - Network Education - ICX Summit for VD (IPS, LEAD, Reception Booklet) - OGX,ICX Certificate Creation - Mobile Application for Customer Experience

4 maIN STRATEGIES

GO APPROVE

ORGO HOME

KPIs

- %Partnership Efficiency- Accepted to Approve Conversion Rate- Approve to Realized Conversion Rate - Approval Process Time

4 maIN STRATEGIES

GO APPROVE

ORGO HOME

Action Steps

- LC2LC Partnership Meetings - Partnership Tool Usage - Minimum Time Clarification with Partners- After Approval Booklet

4 maIN STRATEGIES

APPROVE THEM

ALL

KPIs

- Accepted to Approve Conversion Rate- Partnership Efficeny

4 maIN STRATEGIES

APPROVE THEM

ALL

Action Steps

- Reception Booklet- EP Guideline Booklet- Partnership Tools- Whatsapp Groups- 24 Hours Rule to Reply- 72 Hours to Approved

Operational timeline

SEP OCT NOV DEC JAN FEB MAR

ONLINE PROMOTIONS

PHYSICAL PROMOTIONS

APPROVE PEAK

REALIZATION PEAK

VALUE DELIVERY ACT.

SHORT TERM CAMPAIGNS(NOT PRECISE)

OGT OPERATIONAL TIMELINE

SEP OCT NOV DEC JAN FEB MAR

ONLINE PROMOTIONS

PHYSICAL PROMOTIONS

APPROVE PEAK

REALIZATION PEAK

VALUE DELIVERY ACT.

SHORT TERM CAMPAIGNS(NOT PRECISE)

OGE OPERATIONAL TIMELINE

SEP OCT NOV DEC JAN FEB MAR

ONLINE PROMOTIONS

PHYSICAL PROMOTIONS

APPROVE PEAK

REALIZATION PEAK

VALUE DELIVERY ACT.

SHORT TERM CAMPAIGNS(NOT PRECISE)

OGV OPERATIONAL TIMELINE

SEP OCT NOV DEC JAN FEB MAR

ONLINE PROMOTIONS

OPEN PEAK

APPROVE PEAK

REALIZATION PEAK

VALUE DELIVERY ACT.

SHORT TERM CAMPAIGNS(NOT PRECISE)

TEACHING

OPEN

IGET OPERATIONAL TIMELINE

MARKETING , GE

MARKETING , GE

TEACHING

MARKETING , GE

MARKETING , GE

OPEN

SEP OCT NOV DEC JAN FEB MAR

OPENNING OPPORTUNITIES

PROJECT PROMOTIONS

APPROVE PEAK

REALIZATION PEAK

VALUE DELIVERY ACT.

SHORT TERM CAMPAIGNS(NOT PRECISE)

BRAND ADVOCACY ACTIVITIES

iGV OPERATIONAL TIMELINE

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