content is king 2010

Post on 08-May-2015

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Hello. This presentation was given at the Content is king Conference in Dublin on the 16th of November. Title of the talk: Staying in tune with customer sentiment: which social media communities are most important for your brand?” Enjoy.

TRANSCRIPT

1: THE SOCIAL CONSUMER

2: UPWARDLY MOBILE

3: RATE EVERYTHING

STEP 1: START LISTENING

STEP 2: FIND THE RIGHT CONVERSATIONS

STEP 3: MEASURE SENTIMENT

STEP 3: MEASURE SENTIMENT

FREE TOOLS: WWW.SOCIALMENTION.COMWWW.TWITRRATR.COMWWW.GOOGLE.COM/ANALYTICS

BOIUlster Bank

STEP 3: MEASURE SENTIMENT

FREE TOOLS: WWW.SOCIALMENTION.COMWWW.TWITRRATR.COMWWW.GOOGLE.COM/ANALYTICS

STEP 4: ASK & RESPOND

STEP 4: ASK & RESPOND

FREE TOOLS: WWW.SURVEYPIRATE.COMWWW.POLLDADDY.COM

STEP 5: USE, MEASURE &START AGAIN

STEP 5: USE, MEASURE &START AGAIN

colin@zoodigital.ie / @zoodigital

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