consumer trends 16
Post on 10-Feb-2017
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U.S. CONSUMER TRENDSJeff S. PetreeWiechman Pig Company
DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards
PRICE
PRICEIncomeRetail Prices
INCOMES
INCOMES
RETAIL PRICES
CONVENIENCE
CONVENIENCETransaction TimePreparation Time
TRANSACTION TIME
PREPARATION
EMOTIONAL REWARD
EMOTIONAL REWARDShopping ExperienceEating Experience – Taste, TextureSafetyEthicsBacon!
SHOPPING EXPERIENCE
EATING EXPERIENCE
SAFETY
ETHICS
BACON!
DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards
U.S. CONSUMER TRENDSThanks for the opportunity!
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