connecting with consumer 2.0
Post on 14-May-2015
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Where’s Wally?Connecting with Consumer 2.0
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
First, lets try to understand this crazy new…
world?
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
2.0
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
Where’s Wally?Where’s Wally?
In 2.0 time, virtual identity is much more important than physical identity.
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
the Wally's virtual identity
s
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
bloggers per ages
22 years old20.000 hours in front of TV
5.000 hours playing with video consoles5.000 hours in telephone conversations250.000 messages sent and received
20% will meet their couples on the Internet50% has created any kind of content for the Internet
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
once upon a time… time to discover
yesterday…time to connect
to see
to know
now 2.0…time to share
to understand
¡ !
¿ ?
;-)
:-/
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
from
to
to know
to understand
enterprises domain
consumers authority
advertising campaigns
proximity marketing
segmentation criteriaclients
behavioral maps guesses
control
influence
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
time to discover to see
time to connect to know
time to share to understand
no research
research as a competitive benefit
research or death
“A powerful global conversation has begun.Through the Internet, people are discoveringand inventing new ways to share relevantknowledge with blinding speed. As a directresult, markets are getting smarter-and
gettingsmarter faster than most companies”.
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
Where’s Wally?Where’s Wally?
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
The question is Who’s Wally?
The question is not Where’s Wally?
Where’s Wally?Connecting with Consumer 2.0
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m WallyI’m Wally
I’m WallyI’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
jose@lewisandcarroll.com
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
2.0 world is here
researchshareenjoy
Where’s Wally?Connecting with Consumer 2.0
jose@lewisandcarroll.com
thank you very much for your attention ;-)
José Antonio Rodriguezjose@lewisandcarroll.com
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