connect with fans (cwf) for artists
Post on 16-May-2015
298 Views
Preview:
DESCRIPTION
TRANSCRIPT
CONNECT WITH FANS
EVERYBODY IS SOCIAL
CONNECT WITH FANS (CwF)
FAN INTERACTION
1.REACH
2.ENGAGE
3.SELL
1. REACHCONNECT WITH FANS
REACH
INCREASE YOUR REACH + EXPAND YOUR FANBADE
1. MAKE IT EASY TO FIND YOURSELF ON THE WEB
2. SHARE
YOUR DIGITAL TOOLBELT
2010
MYSPACE
YOUTUBE
EIGEN WEBSITE
BLOGS: TUBMBLR, WORDPRESS
VI.BE
FLICKR
…
MySpace
YOUR DIGITAL TOOLBELT
2012
YOUTUBE / VIMEO
EIGEN WEBSITE
BANDCAMP
BLOGS: TUBMBLR, WORDPRESS
VI.BE
FLICKR / INSTA.GRAM
VIINYL
SOUNDCLOUDMIXCLOUDS
RESIDENT ADVISOR
GOOGLE MUSIC
…
BANDCAMP
VI.BEBELGIAN PLATFORM
1 SONG. 1 SITE. 1 URL.
ONESHEET
SHAREBE SOCIAL
MAKE YOUR FANS PART OF YOUR MUSICAL JOURNEY
TELL A STORY
(continuous posting videos & information /blogging/ …)
CONNECT WITH FANS
Make comments on profilepages
Annonce upcoming concerts and shows
Post on blogs a link to your personal website or profilepage
Embed content (video, photos, ...) of your events
Post a ‘call-to-action’ for your fans
(vote, questions)
Interact with people who post info on your band (post it on to your profilepages)
THE POWER OF THE INTERNET?
REACH
3. EMPOWER YOUR FANS:
GIVE FANS TOOLS TO SHARE THEIR ENTHOUSIASM
Do-It-Yourself >>> DIY-2gether
SHARE WITH FRIENDS
LIKE TO LISTEN
LIKE TO LISTEN
BAND APPS
FEBRUARY 2010Milow: Facebook 48,624 fans
Twitter 2,047 followers & 350Tweets
CASE: MILOW
CASE: JOE BONAMASSA
THE MORE FANS THE BETTER?
GET THE WORD OUT!
Do not focus only on :
trying to be seen and heard by a lot of people
Even more important :
focus on ‘converting’ people who hear and see you into becoming actual fans.
2. ENGAGEMENTCOLLABORATE – CO CREATE
STEP 1: CONVERT FANS
HOW?
Engage people + build relationship
PROMOTE? >>>> INTERACT!
STEP 2: COLLABORATE
INTEGRATE FANS IN LIVE SETFAT BOY SLIM – IPHONE APP
MOST EXCLUSIVE VIDEO EVERPROVIDE THE BAND AIRPLAY TO SEE THE VIDEOCLIP
MIIKE SNOW
KAISER CHIEFSFAN ALBUM
LOYAL FANS
intensely loyal and fanatical followers will take care of VIRAL MARKETING
Numbers are empty. Loyal fans count.
FAN RANK?
NAME THE PRICE
FAN FUNDING
CO CREATE
INVOLVE YOUR FANS IN THE CREATIVE PROCES
INVOLVE YOUR FANS
CONTESTS
GEO MARKETING
REPUDO SCVNGR
CONTESTSEarn Foursquare Check-in
points for every show!
AUGMENTED REALITY
QR CODES?
3. CONVERSIONGIVE THEM A REASON TO BUY
REASON TO BUY
“Fans don’t need more places to buy music; they need more reasons” (Benji Rogers, Ceo Pledgemusic)
Connect with Fans (CwF) + give them a Reason to Buy (RtB) = $$$
SHARE IT
@freepeez frederic.busscher@phl.be
top related