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ROME JUNE 5th, 2012PALAZZO DEI CONGRESSICOMMUNICATION FORUM
INTERNATIONAL EDITION
2 0 1 2 W O R L D COMMUNICATION FORUM DELLA COMUNICAZIONE
THE BUSINESS SOCIAL MEDIA FOR CORPORATE AND INSTITUTIONAL DECISION MAKERS
Comunicazione Italiana is the first cross-media Business Social Network which establishes connections among eco-
nomic, business, academic and institutional decision-makers.
For more than a decade, Comunicazione Italiana has been the reference point in the Italian market for the realiza-
tion of Atlas (book collection of professional guides which include best practices and contact details of the decision
makers in the communication, innovation and HR management sectors) as well as for the organization of the most
important B2B events in the communication, technology innovation and human resources fields.
In 2010, Comunicazione Italiana established the Business Social Network which boasts over 50.000 member-mana-
gers and aims at introducing its wide range proposal of editorial contents, events and services into the main inter-
national markets.
SOME COMPANIES AND INSITUTIONS WHICH CONTRIBUTED TO COMUNICAZIONE ITALIANA’S DEVELOPMENT
COMU
NICA
ZIONE
ITAL
IANA
Abou
t Us
COMM
UNICA
TION F
ORUM
2012
Even
t
ITALY’S MAIN COMMUNICATION EVENT
The Communication Forum is the main Italian event in this sector. In its fifth edition, it aims at having international relevance and indeed involves the most
prominent national and international players and opinion leaders in the information, communication, marketing, PR sectors.
Objectives:
Increasing national and international business opportunities in this sector.
Attracting business representatives and leaders from the communication and culture industry in Italy.
Fostering the internationalization of communication and technology innovation companies.
Promoting the communication and innovation culture by sharing know-how and spreading best practices for companies (Corporate Communication,
Product Communication, Product Placement, Events, Social Networking Engagement) and for institutions (Institutional Communication, Political
Communication, Tourism, Territorial Marketing, Smart City, Education and Training).
Strengthening connections between universities, associations, media, companies and institutions both at national and international level.
Venue: Rome, Palazzo dei Congressi
Date: 5th June 2012
Frequency: Annual
2 0 1 2 W O R L D COMMUNICATION FORUM DELLA COMUNICAZIONE
organized by:
COMM
UNICA
TION F
ORUM
2012
Form
at
THE SESSIONS
The Communication Forum is extremely innovative in its contents and for-
mat. It will feature 32 working sessions in one single day and in one sin-
gle venue. Each session will be properly organized in different format and
in suitable spaces.
In particular, the Forum will feature:
International Plenary Sessions which will be held in the
Auditorium (Duration: 1 hr 15 min).
3 International Talk Shows in the Main Conference Hall
(Duration: 1 hr /each).
1 Keynote Speech (Duration: 30 min).
1 Show Speech (Duration: 20 min).
4 International Showcases in the Main Conference Hall
(Duration: 1 hr).
15 Innovation Speeches in the Innovation Experience Zone
(Duration: 15min).
4 Parallel Workshops co-organized with our Content Partners
in the Workshop Hall (Duration: 1hr).
4 Business Knowledge Sharing Sessions in the Business Knowledge
Hall (Duration: 1hr).
1 “Ignite” Session (1 idea in 5 minutes) with the participation
of 12 National and International startup leaders (Duration: 1hr).
150 One-to-One Business Meetings in the Business Matching Area.
30 desks and networking longue corners in the Networking Area.
organized by:
COMM
UNICA
TION F
ORUM
2012
The C
onfer
ence
Area
“Palazzo dei Congressi”
Auditorium: The Auditorium
will host the Opening and
Closing Plenary Sessions
which will see the participa-
tion of international speakers.
The plenary sessions will
include a keynote speech, a
talk show session, the show
speech and will be modera-
ted by a journalist, expert in
this sector.
Seating capacity: 700
Simultaneous translation services will
be available.
Main Conference Hall.
The Main Conference Hall will
host the Forum main sessions
which will feature the partici-
pation of international
speakers and will run parallel
to other scheduled sessions
in the Communication Forum
Program.
Seating capacity: 250
Simultaneous translation services
will be available.
Partner Workshop Hall.
This Hall will host the work-
shops co-organized with
our Content Partners.
Online pre-registration is
required. Participation to
some workshops may be
reserved to specific busi-
ness profiles.
Seating capacity: 150
Simultaneous translation will be
available upon Content Partner’s
request.
Business Knowledge
Sharing Hall.
This hall will host the
Knowledge Sharing Sessions
which will focus on education
and/or networking objecti-
ves. Participation to some
workshops may be limited to
specific business profiles.
Seating capacity: 150
No translation services will be availa-
ble.
Innovation Experience
Zone Area.
This area will feature agora
set-up and will be located
close to the Networking Area.
15 speakers will have 15
minutes each to present pro-
ducts and services, case histo-
ries, best practices, researches
and studies, etc.
Seating capacity: 80
Free participation
Business Matching Area: This area will be set up with lounge corners as well as meeting tables for one-to-one networking meetings. Entrance to this
area will be restricted to decision makers and mangers who selected the Business Matching Option. Meetings’ agenda will be drafted in accordance with
the requirements. Each meeting’s duration will be 20 min. maximum.
Interpreting service will be available upon request.
organized by:
COMM
UNICA
TION F
ORUM
2012
Agen
da
MORNING
MAIN CONFERENCE
08:30 Registration
09:00 Istitutional Regards
09:15 Keynote Speech
09:40 International Show Speech
10:00-11:15 PLENARY SESSION
11:30 - 12:30 MAIN CONFERENCE.
12:30 - 13:30 MAIN CONFERENCE.
13:30-14:30 Lunch Break
aFTeRNOON
14:30 - 15:30 INTERNATIONAL SHOW CASE
15:45 - 16:55 MAIN CONFERENCE.
17:00-18:00 PLENARY SESSION
WORKSHOp
11:30 - 12:30 WORKSHOp pARTNER 1.
12:30 - 13:30 WORKSHOp pARTNER 2.
13:30-14:30 Lunch Break
14:30 - 15:30 WORKSHOp pARTNER 3.
15:45 - 16:55 WORKSHOp pARTNER 4.
BuSINESS KNOWLEdgE SHARINg
11:30 - 12:30 BK SESSION 1.
12:30 - 13:30 BK SESSION 2.
13:30-14:30 Lunch Break
14:30 - 15:30 BK SESSION 3.
15:45 - 16:55 BK SESSION 4.
INNOvATION ExpERIENCE ZONE
11:30 - 11:45 Innovation Speech 11:45 - 12:00 Innovation Speech 12:00 - 12:15 Innovation Speech12:15 - 12:30 Innovation Speech12:30 - 12:45 Innovation Speech 12:45 - 13:00 Innovation Speech 13:00 - 13:15 Innovation Speech13:15 - 13:30 Innovation Speech13:30-14:30 Lunch Break
14:30 - 15:30 IgNITE 15:30 - 15:45 Innovation Speech 15:45 - 16:00 Innovation Speech 16:00 - 16:15 Innovation Speech16:15 - 16:30 Innovation Speech
organized by:
COMM
UNICA
TION F
ORUM
2012
Key p
layers
The Communication Forum boasts a network of 657 speakers coming from
the academic, business, institutional and media sectors.
In 2012 international edition, the Forum will involve 120 key players, inclu-
ding 12 international speakers who will attend all scheduled sessions.
See all Comunicazione Italiana’s Key Players:
http://www.comunicazioneitaliana.it/chi-siamo/partner?Itemid=64&option=com_content
International Show Speaker
Exclusive 20-min speech at the opening of the plenary sessions. Multimedia
and scenographic support will be available.
Keynote Speaker
20-min speech on the podium to provide a significant contribution to the com-
munication contents. Multimedia facilities will be available
Speaker
Participation in talkshows. No multimedia content will be possible.
Speaker Case History
20-min intervention in a themed workshop with possibility of multimedia
presentation in order to share the best practices in this sector.
Ignite Speaker
20 slides in 5 min to launch a new idea or to present a best case.
Ignite represents a successful format since enables the presentation of
new ideas and projects in a fresh and emotional way.
657 Speakers
organized by:
COMM
UNICA
TION F
ORUM
2012
Particip
ants
The participation to the Communication Forum is free and the event is open
to 2,500 participants (80% Italians – 20% international) including:
Corporate and Institutional Top Managers, Chief Marketing Officers,
Communication and External Relation Directors, CSR Directors, HR
Directors, Businessmen, Journalists, Innovators, Digital Leaders, University
Professors.
Profile and pictures of past editions’ participants who are members of our
Business Social Network are vailable on our website:
www.comunicazioneitaliana.it
To see all Communication Forum participants, please follow the link below:
http://www.forumcomunicazione.it/partecipanti.html
organized by:
Chart by Category
Chart by Professional Area
not definited
COMM
UNICA
TION F
ORUM
2012
Comm
unica
tion A
tlas
The international edition of the Communication Atlas represents the main
cross-media knowledge map in the communication sector. It is the
official event catalogue as well as a useful guide to learn more about the
most prominent Italian key players in marketing, public relations and
corporate communication sectors. Its 10th edition, the Communication
Atlas will include a special section on the major international players,
professionals and decision makers.
Contents: The 10th edition will be structured in three sections:
The first section will include the Forum key players, the speakers’ profiles
and detailed articles on the addressed subjects. (both in English and
Italian). The second section will include the case histories, professionals,
and managers of international leading companies (English only).
The third section will collect the most significant national case histories
and best practices.
Cross-media Project: The Atlas represents a unique editorial cross-media
project in the communication sector. The Atlas’s hard-copy version includes the
Forum main contents and the “Marketing Communication Map” as well as all
contact details and profiles of the most prominent corporate and institutional
communication mangers, marketing, pr and event managers. The online
Business Social Networking platform aims at enabling its users to get in touch
with the leading business and public administration’s decision makers.
Users’ profile: professionals, professors, decision makers, journalists.
Distribution and circulation: Atlas is issued on annual basis and is printed in
10.000 copies. It’s distributed in the main bookshops and on occasion of
important events in the communication sector.
The Atlas will also be distributed at international level through our partner
associations and universities as well as through our media partners.
To be included in our Atlas: please join one of the Forum Partnership
Programs or book an editorial and/or advertising space. For more
information, please contact: marketing@comunicazioneitaliana.it
organized by:
organized by:
GALA’ - SHOW | 2010THEATRE - ENI
AUDITORIUM PARCO DELLA MUSICAROME
GALA’ - SHOW 2011DANCE
AUDITORIUM PARCO DELLA MUSICAROME
GALA’ - SHOW | 2011MUSICAUDITORIUM PARCO DELLA MUSICAROME
GALA’ - SHOW | 2011ENTERTAINMENTAUDITORIUM PARCO DELLA MUSICAROME
GALA’ - SHOW | 2010MUSIC
AUDITORIUM PARCO DELLA MUSICAROMA
GALA’ - SHOW | 2010DANCE
AUDITORIUM PARCO DELLA MUSICAROME
COMM
UNICA
TION F
ORUM
2012
Partn
ers
OUR PARTNERS
The Communication Forum is inspired by crowdsourcing. The Forum is based
indeed on its partners’ contributions in all its stages from the planning to the
realization of the event. Our partners share the event objectives with the orga-
nizers and take this opportunity to promote their image, to highlight their exper-
tise and best practices as well as to create new business opportunities and to
directly interact with over 2,500 participating managers and professionals.
Our Partners include:
Companies in the following sectors: Technology, Internet,
Telecommunications, Energy and Environment, Bank and Insurance,
Food and Beverage, Fashion and Design, Entertainment, Transports,
Tourism, Chemical and Pharmaceutical, Communication and Marketing,
MICE and Publishing
Institutions, Local and Central Public Administration
The main national and international Associations and NGOs
The most prominent national and international Universities and
Business Schools
National and international Media Companies
4 good reasons to become our partner:
Contents: Promoting the culture of communication and marketing by
spreading national and international best practices.
Visibility: High brand visibility thanks to our national and international
media plan which includes ad on monthly and weekly magazines,
newspaper, online magazines, press agencies, outdoor
communication as well as high media exposure thanks to our media
partners’ coverage on national and international press.
Business Networking: Great networking opportunities before and after
the event. Possibility to get in touch with the Italian largest business
community in the communication and marketing sector as well as
with over 600 marketing and communication leaders coming from the
main international markets.
Business Matching: Access to the reserved area with the possibility of
scheduling and arranging one-to-one business meetings.
organized by:
MAIN PARTNER
- prominent logo placement on all event materialsand advertising campaign.
- Marketing materials (brochure or gadget) includedin the welcome bag.
- Opportunity to deliver a speech in the Openingplenary Session.
- Opportunity to deliver a speech during the MainConference.
- 6 dossier pages on the Communication Atlas- double full-page ad on the Communication Atlas- 36 sq m turnkey booth (No. 4 per 9 sq. m. modules)
Euro 35,000 + VAT
OFFICIAL PARTNER
- Logo placement as Official partner on all eventmaterials and in the advertising campaign.
- Marketing materials (brochure or gadget) includedin the welcome bag.
- Opportunity to deliver a speech during the MainSessions.
- 4 coloured dossier pages on the CommunicationAtlas
- double full-page ad on the Communication Atlas- 18 sq. m. turnkey lounge area (No. 2 per 9 sq. m modules).
Euro 18,000 + VAT
CONTENT PARTNER
- Exclusive organization of a themed conference(duration: 1 hrs)
- Creation of a webpage for the event and oppor-tunity to use Comunicazione Italiana’s eventmanagement system.
- Logo placement on online communication.- 9 sq. m turnkey lounge area (one 9 sq. m module).
- double dossier page on the Communication Atlas.- One ad page on the Communication Atlas.
Euro 12,000 + VAT
PARTNER
- Logo placement on the online communication- possibility to deliver a speech (time slot to be defi-ned with the organizers)
- double ad page- double page on the Communication Atlas- 9 sq. m turnkey lounge area (one 9 sq. m module).
Euro 6,500 + VAT
INNOVATION ExPERIENCE
- Logo placement on the online communication - 15 min. speech in the “Innovation Experience” Hall- double page on the Communication Atlas.
Euro 3,500 + VAT
ONE-TO-ONE BUSINESS MEETING
- possibility to organize up to 7 meetings (max. 20min. each) in the Business Matching Area.
- participation to the Networking Lunch- One complimentary Communication Atlas
Euro 3,500 + VAT
COMM
UNICA
TION F
ORUM
2012
Our P
artne
rship
Prog
ram
organized by:
PaRTICIPaTIONParticipation to the Forum is free and open to business and institutional directors, managersand professionals in the communication and marketing sectors as well as to journalists,media professionals and experts in the event industry. However, in order to make you bene-fit more from your experience, we have envisaged different levels of participation:
BASIC PARTICIPATION Free of Charge- participation to the Opening and Closing plenary Sessions - participation to the Main Conferences- Access to the Innovation Experience Zone and to the Exhibition Area
BUSINESS PARTICIPATION Euro 150- participation to the Networking Lunch- Simultaneous translation service in the main conferences- No. 1 complimentary Communication Atlas
VIP PARTICIPATION Euro 300- participation to the Networking Lunch- participation to the Networking gala dinner- Simultaneous translation service in the main conferences- No. 1 complimentary Communication Atlas
aDDITIONaL SeRVICeS euro
- 2 dEM to send personalized invitations to your workshop 4.000
- Audio/video recording of the session 1.500
- photographic coverage (4 shots per speaker) + personalized booth service 500
- database of the participants to your workshop
(This service is intended for co-organizer partners only) 2.000
- database of Forum’s participants
(This service is intended for Main e Official partners only) 5.000
WORKSHOP euro
- Organization of No. 1 Workshop partner
duration: 1 hr (Room capacity: 150 seats) 5.000
- Organization of a Business Knowledge Session
duration: 1 hr (Room capacity: 100 seats) 2.000
eXHIBITION aRea euro
- placement of a promotional desk in the Innovation Experience Zone
(The fee includes 6 sq. m space rent only) 1.200
- 9 sq. m turnkey lounge area in the partner Zone 2.500
COMMUNICaTION aTLaS euro
- Ad pages in the Communications Atlas (the official event catalogue) 800/each
- personalization of the Atlas bookmark or ad on the inside front/back Atlas covers
(Option available for Main and Official partners only) 5.000
- Logo placement on Atlas’s front and back covers
(Option available for Main and Official partners only) 8.000
VIDeO euro
- Interview recorded at the Forum in Comunicazione Italiana’s format 500
- Interview by personal Affairs in Comunicazione Italiana’s format 1.000
- Corporate video reportage in Comunicazione Italiana’s format 1.500
COMM
UNICA
TION F
ORUM
2012
Particip
ation
& Se
rvice
s
organized by:
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