community manager vs visibility manager

Community Manager!or Visibility Manager?

Building true relationships.

Sabela García Cuesta

Sabela García Cuesta!Visibility Manager at Appmotion GmbH

REFLEXION

SOCIAL

MEET PEOPLE & LEARN FROM EXPERIENCES

BAR WORK IN LONDONFIRST TRY

TOO DEMANDING

NOT THE RIGHT CONTACTS

SOCIAL

MEET PEOPLE

SOCIAL MEDIA ASSISTANT

SECOND TRY

Social Media Workflow

Source: www.sproutsocial.com

• 30% hearing and helping to customers

• 30% writing content

• 20% strategy and plan

• 10% analysis and performance

• 10% being awesome

NOT CHALLENGING ENOUGH

NOT MYSELF

SOCIAL

MEET PEOPLE

CHALLENGING

BE MYSELF

COMMUNITY MANAGERTHIRD TRY

Community Manager Workflow

Source: www.sproutsocial.com

• 40%having conversations with communities

• 30% building visibility and credibility

• 15%research opportunities to connect to people• 15% blogging• 15% analyzing traffic efforts

• 10%making friends with everyone

TOO ONLINE

NOT CREATIVE

SOCIAL MEET PEOPLE

CHALLENGING

BE MYSELF

NOT TOO ONLINECREATIVE

THE CHEF & THE CREW

What can I do as Visibility Manager?

ALL

http://valentinstag.appmotion.de

http://dasappmotionkochstudio.tumblr.com

www.appmotion.de/kulturburger

23rd-28th March

TOOLS

SOCIAL MEDIA

TAVERNA

SHHARED

12min.me

SILPION SOMMERFEST

HH BARCAMP

GEEKETTES DINE&DISCUSS

HAMBURG START UP MIXER

CEBIT

MOBILE WORLD CONGRESS BARCELONA

RE:PUBLICA

MLOVE

TAVERNA AMIGOS TREFFEN

Why I do all that?

THE GUARDIAN OF THE CULTURE

SPREAD THE WORD.!INSPIRE.

LIVING-BANNER.

What have I learned so far?

1. Find what you are good at.

2. Try, try, try.

3. Do not restraint yourself.

4. Believe.

5. Culture is really important.

6. True relationships.

GRACIAS.

HHSABELA