communicating with your members tools and strategies mark huelskamp asse web developer / designer ...

COMMUNICATING WITH YOUR MEMBERSTools and Strategies

Mark Huelskamp ASSE Web Developer / Designer

Brianna Breshears ASSE Social Media Specialist

Steve Hansen ASSE Manager, Chapter Services

OBJECTIVES

1. Understand the Scope of Communications

2. Know the Tools You Can Use & Who Can Help

3. Understand Best Practices

WHY COMMUNICATIONS IS IMPORTANT

- It is fundamentally tied to your success

“The way we communicate with others and with ourselves ultimately determines the quality of our lives.” - Anthony Robbins

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” - Walt Disney

“Creating channels between people who want to work together toward change has always been one of the ways that social movements push the world forward and make it better.” - Mark Zuckerberg

1. Chapter News

2. Society News

3. Specific News Important to Your Members

WHAT SHOULD YOU COMMUNICATE?

4. Member News

HINT: Set up a filing system to collect news for sharing!

1. By email or snail mail• Efficient – Not always read

2. Through your Chapter website• It is Public – Needs to be updated regularly

3. By using Social Media• Is pushed out – Needs constant content

MAIN WAYS CHAPTERS CAN COMMUNICATE

4. By phone or virtually• Has great impact – Time consuming

5. In person• Has greatest impact – Requires a big investment

1. FREE for Chapters • Toll Free Number is 8 cents per minute per user

2. We’ll train and assist you on the first meeting

3. Can record meetings for later playback

FUZE MEETINGS

4. Use for Executive Committee or Chapter Meetings

5. Check Out the Fuze Resources online• Website, Vimeo

FUZE MEETINGS

1. Mail Chimp• Part of the overall package

2. Database is updated daily

3. Provides Statistics

COMMUNICATION THROUGH EMAIL

1. Consistency is Key• Frequency - Layout

2. Short & Clean• Easy to read in 30 seconds

3. Entices to Your Web Site• Measure results

4. Gets Results• Will be read & low opt-out rates

Web Developer/DesignerMark Huelskamp

ASSE Provides Web Hosting/Maintenance (ONLY $25/Month)

- Chapter.asse.org Subdomain - WordPress Templates and Content Management System- 10 ASSE Email Addresses- Free Mail Chimp Account (2 custom templates)- Free PollDaddy Account- Free Personalized Training

CHAPTER WEBSITES

WordPress Template & Content Management System include

- Personalized Training- Ability to update your site 24/7- Accept online reservations and payments- Real time content updates- Guaranteed 5 day turnaround (usually within 24 hours)

Web Developer/DesignerMark HuelskampCHAPTER WEBSITES

Standard Pages included with the template

- About- News- Events- Files- Jobs- Links

CHAPTER WEBSITES

Web Developer/DesignerMark Huelskamp

CHAPTER WEBSITES

Choose any of these optional functions

- Section Page- PDC Schedule Page- Knowledge Page - Photo Gallery- Photo Gallery Archive- RSS Feeds- Social Media like Twitter, Facebook, LinkedIn, Vimeo- Newsletter Registration- Sponsorship Section

Web Developer/DesignerMark Huelskamp

CHAPTER WEBSITES

CHAPTER WEBSITES

CHAPTER WEBSITES

CHAPTER WEBSITES

CHAPTER WEBSITES

CHAPTER WEBSITES

SOCIAL MEDIABrianna BreshearsSocial Media Specialist

“The power of social media is that it forces necessary change.” – Erik Qualman

- Why Social Media is Important?

- Everyone uses it- It connects the world- Networking- Powerful tool

SOCIAL MEDIA

SOCIAL MEDIA

- Social Media Platforms

Networking Presence News

- Best Practices- When and what to post

SOCIAL MEDIA

DO post frequentlyDO post imagesDO post up-to-date news articlesDO make it personal

Examples of popular posts

SOCIAL MEDIA

SOCIAL MEDIA

Questions? Contact me at bbreshears@asse.org

Remember: Content & Frequency

Questions?