communicating the experiences in seoul
Post on 08-Mar-2016
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Experiencing Seoul Introducing ‘Banchan’
Group 6 | Ji-‐Hye Kim | Sung-‐Woo Hong| Doo-‐I Kim | Min-‐Hee Kang | Veronica Lai
Lets meet Katy again… Although it is her first time to Korea, she has tried Korean food in London before. Only limited to famous dishes. (eg. Bibibak and BBQ )
About Banchan
‘Korean Tapas’ .
Set in the middle of the table for sharing .
Can be replenished during the meal .
Free of charge .
Creative Rationale
Explore .
Experience .
Exclusive .
Art Direction
Combination
Touchpoints overview
Airport / In-flight .
Touist Information Center .
Restaurants .
Have you met our ‘Banchan’?
Airport image
• Screen 1
• Screen 2
• Screen 3
The preparation of ‘ Banchan’
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