communicating in the age of national security
Post on 03-Sep-2014
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Bob CrawshawMay 2014
traditional media landscape
business model is broken
newsrooms shrink
growth of online papers
channels morph & merge
is the media biased?
?
growth in online papers
single issue reporting
enter social media
83% have internet access
77% have broadband access
social media
media habits are changing
how governments respond
Ack: Craig Thomler: Oct 2013
trends impacting national security
customisation
data
privacy
imagery
content & coordination
customising the consumer
data drives conversations
privacy - who controls the data?
rising power of imagery
managing content
implications for citizens
i-democracy
I am the audience of one
death of the expert
privacy? what privacy?
implications for public servants
keeping up with the leader
changing public mindset
use your data and imagery
multi-channel conversations now mandatory
have a continuous dialogue
cutting comms teams is high risk
implications for agencies
Commitment
Content
Resources
CCR
effective national security comms
your choice
their choice
contact
@bobcraw
bobcraw@webone.com.au
0401 063 387
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