communicating in an era of self-validating facts - design & content … · communicating in an...
Post on 12-Aug-2020
4 Views
Preview:
TRANSCRIPT
COMMUNICATING IN AN ERA OF SELF-VALIDATING FACTS
Margot Bloomstein
@mbloomstein
#DCC17
Design & Content Conference, July 18, 2017
Is the media our magic mirror?
©Cayuga Productions and CBS
Is this an accurate reflection?
Internal truths trump external data.
©Cayuga Productions and CBS
3 | #DCC17 | @mbloomstein
4 | #DCC17 | @mbloomstein
If this is the post-fact era,
when was the fact era?
5 | #DCC17 | @mbloomstein
(cc) Holiday Extras / Flickr
6 | #DCC17 | @mbloomstein
Facts—or feelings?
7 | #DCC17 | @mbloomstein
Safe,
8 | #DCC17 | @mbloomstein
Safe, smart
9 | #DCC17 | @mbloomstein
Safe, smart, informed
10 | #DCC17 | @mbloomstein
Safe, smart, informed, secure
11 | #DCC17 | @mbloomstein
Safe, smart, informed, secure, trusting…
Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
13 | #DCC17 | @mbloomstein
Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
Inaccurate, but not inconsistent.
15 | #DCC17 | @mbloomstein
So what happens if you’re
not constrained by facts?
©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
©Scott Olson Getty Images
©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
21 | #DCC17 | @mbloomstein
©Scott Olson Getty Images; I’m paraphrasing, but c’mon.
All these things are true
even if they didn’t happen.
22 | #DCC17 | @mbloomstein
©Justin Lane European Pressphoto Agency; excerpted from https://nytimes.com/2017/01/30/technology/donald-trump-social-networks-protests.html
23 | #DCC17 | @mbloomstein
Do lies matter? Or do we twist reality to
convene with our version of the truth?
23 | #DCC17 | @mbloomstein
24 | #DCC17 | @mbloomstein
Consistency is an internal metric.
24 | #DCC17 | @mbloomstein
25 | #DCC17 | @mbloomstein 25 | #DCC17 | @mbloomstein
Does this information align
with my viewpoint?
26 | #DCC17 | @mbloomstein 26 | #DCC17 | @mbloomstein
Do I feel good about
this brand?
27 | #DCC17 | @mbloomstein 27 | #DCC17 | @mbloomstein
Does this brand make me
feel good about myself?
28 | #DCC17 | @mbloomstein
History isn’t memory,
accuracy isn’t consistency
29 | #DCC17 | @mbloomstein 29 | #DCC17 | @mbloomstein
History isn’t memory,
accuracy isn’t consistency,
and inconsistency didn’t cause
Trump to lose MORE.
30 | #DCC17 | @mbloomstein 30 | #DCC17 | @mbloomstein
©Chip Somodevilla—Getty Images; Fox News Sunday
©Politico
We see what we want to see
©Cayuga Productions and CBS
Trust emerges not from honesty, but
from consistency—with how we believe
35 | #DCC17 | @mbloomstein
Validation Deliberation
36 | #DCC17 | @mbloomstein
Courage in our convictions
Empirical proof
37 | #DCC17 | @mbloomstein
“Feels right” is accurate >
©Cayuga Productions and CBS
Does our inner confirmation bias trump
outward faith in the old arbiters of truth?
39 | #DCC17 | @mbloomstein
Insert gut check cycle image Can we blame the Right Wing Media?
©Fox News
Insert gut check cycle image Coached skepticism? False equivalency?
©Fox News
Insert gut check cycle image
©CBS
Insert gut check cycle image
©National Enquirer
Insert gut check cycle image
©Mary Ann Chastain, Associated Press
44 | #DCC17 | @mbloomstein
45 | #DCC17 | @mbloomstein
Media may not hold people accountable,
but they can hold us accountable to our
own beliefs, values, and identities.
46 | #DCC17 | @mbloomstein
©Jana Birchum for The Austin Chronicle; from March 12, 2017 panel Good Night and Good Luck: Media in Election Years at SXSW
47 | #DCC17 | @mbloomstein
How can you shift beliefs
when feelings trump facts?
47 | #DCC17 | @mbloomstein
48 | #DCC17 | @mbloomstein
How we form our beliefs matters more
than what we believe
48 | #DCC17 | @mbloomstein
49 | #DCC17 | @mbloomstein
How we form our beliefs matters more
than what we believe
Cultural predisposition
49 | #DCC17 | @mbloomstein
50 | #DCC17 | @mbloomstein
How we form our beliefs matters more
than what we believe
Cultural predisposition confirmation bias
50 | #DCC17 | @mbloomstein
51 | #DCC17 | @mbloomstein
Not “constrained” by facts…
Prefer feelings to fact…
52 | #DCC17 | @mbloomstein
53 | #DCC17 | @mbloomstein
LIONIZE THE TRUTH
54 | #DCC17 | @mbloomstein
Earn attention through novelty
Trojan horse on feels-right opposition
Fit new ideas to old values for relevance
55 | #DCC17 | @mbloomstein
Invest in original content
55 | #DCC17 | @mbloomstein
56 | #DCC17 | @mbloomstein
Pair with analysis of outside research
56 | #DCC17 | @mbloomstein
57 | #DCC17 | @mbloomstein
Host opposing viewpoints
57 | #DCC17 | @mbloomstein
Host opposing viewpoints
©Comedy Central
59 | #DCC17 | @mbloomstein
ADD OUTSIDE YOUR BUBBLE
60 | #DCC17 | @mbloomstein
61 | #DCC17 | @mbloomstein
COOK’S ILLUSTRATED EXAMPLE
63 | #DCC17 | @mbloomstein
Example on value of insurance
comparison tools re: 20.1MM/26.7 UK
households
64 | #DCC17 | @mbloomstein
CASE IN POINT OF COMPARISON =
TRUST: GOOGLE
65 | #DCC17 | @mbloomstein
© Yunghi Kim, Contact Press
66 | #DCC17 | @mbloomstein
Invite insight, don’t just present logic
66 | #DCC17 | @mbloomstein
67 | #DCC17 | @mbloomstein
Join discussions, don’t just dole out facts
Blog excerpt ©Design Mom/Gabrielle Blair
67 | #DCC17 | @mbloomstein
68 | #DCC17 | @mbloomstein
Give the opposition a seat at the table to
create new perspectives that appeal
not to what we know but what we value.
© YouTube
69 | #DCC17 | @mbloomstein
Give the opposition a seat at the table to
create new perspectives that appeal
not to our minds but to our hearts.
© YouTube
70 | #DCC17 | @mbloomstein
All these things are true
even if they didn’t happen.
71 | #DCC17 | @mbloomstein
Margot Bloomstein
@mbloomstein
margot@appropriateinc.com
http://amzn.to/CSatWork
http://cards.appropriateinc.com
THANK YOU
top related