commerce on the go

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I gave this presentation to the Twin Cities Mobile March event in Minneapolis on March 27, 2010. I started with critiquing the current mobile commerce applications and then proceeded with a few predictions for the future. This presentation is intended for marketing, business development, and strategy type of audience. You can find more about my company Fusion Room at fusion-room.com

TRANSCRIPT

commerce on the go …

Fusion-room.com

.. is about cramming large retail stores inside a small device

Fusion-room.com

ultra large retailers started providing mobile shopping experiences in last 12 months

Fusion-room.com

Fusion-room.com

can’t purchase with phone and pick at store

online purchase just opens the web store with mobile browser

let’s you pick at store but doesn’t tell you the availability or the isle number

photo search that is somewhat accurate

overall an enjoying experience

provides a silly scratch-off lottery ticket

ultra large retail stores in a small device

is it really about cramming large retail stores inside a small device?

Fusion-room.com

.. or is it about more than

just closing a sale?

Fusion-room.com

.. is about convenience

Fusion-room.com

grocery shopping with pictures

.. is about convenience

Fusion-room.com

use human intelligence task (HIT) to help create the shopping list

Amazon launched Mechanical Turk service based on HIT principal. www.mturk.com

.. is about helping you decide

Fusion-room.com

Take a photo and get ..• details• reviews• recalls• competitors prices• etc. etc. etc.

.. is about helping you decide

Fusion-room.com

tagging physical objects with camera readable tags

My business card About Fusion Room

Delta has been using paperless boarding pass since 2008

Fusion-room.com

.. is about merging digital information with physical objects

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Target recently launched eCoupons for smart phones

Fusion-room.com

.. is about helping you save

Fusion-room.com

about walking into a mall and getting coupons delivered to your phones

[only if you ask for it]

.. is about helping you save

Fusion-room.com

coupon delivery systems will eventually discover GPS enabled smart phones

.. is about helping you save

Fusion-room.com

.. and their industry will never be the same

.. is about helping you save

Fusion-room.com

December 200930 Second Software received a patent for GPS based coupon delivery system

.. is about helping you save

Fusion-room.com

who is 30 Second Software? • sells Digby mobile Commerce framework • used by Godiva and 1-800-flowers

.. is about earning your loyalty

Fusion-room.com

Do we really want to carry dozens of reward cards?

.. is about earning your loyalty

Fusion-room.com

.. or carry just one in our phone

.. is about earning your loyalty

Fusion-room.com

loyalty systems will eventually discover eTags on smart phones

.. is about earning your loyalty

Fusion-room.com

.. and their industry will never be the same

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