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CASE STUDY: EVENTS (TWITTER, MEETUP.COM)

Matthew Bavosa – Comm352

Background

Online events founded in about 2001 with Meetup.com – Scott Heiferman, Matt Meeker, Peter Kamali

Twitter launched in 2006, Twitter events Others like Discovery and Comedy

Central, ESPN

Meetup.com

World’s largest network of local groups 2,000 groups Meetup's mission is to revitalize local

community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.

Meetup.com

Twitter

Online events for education Twitter networking Television programs – viewer interaction

Tweetups

Student Chats

Network events

Live chats during new episodes

Strengths/Opportunities

Increase user interaction Viewers feel more connected Free and easy to use Educational tool New way to meet

Weaknesses/Threats

Disorganized and random Threat of strangers/negative content Requires constant internet use Lots of small competitors/opinions

References

http://www.meetup.com/ http://twitter.com/ http://dsc.discovery.com/fansites/

dirtyjobs/fan-chat/#mkcpgn=twdsc1 http://www.tweetmyevents.com/