comm 201 csr presentation

CORPORATE

SOCIALRESPONSIBILITY:The Top 5 Things To Know

By: Matt Hardwick

What is it?Corporate Social

Responsibility (CSR): How corporations manage their actions and indirectly affect outside parties with those actions.

Who uses CSR?

These are just a few examples.

What areas of communication studies apply?

Verbal Communication.

Interpersonal Communication.

Intercultural Communication.

International Communication.

Health Communication.

Mass Communication.

So...

What?

REASONS TO CARE Without communication in CSR, there

would be a lot more corporate scandals and companies making fatal business mistakes.

It is important to always communicate any issues that may arise so they can be solved in a timely manner.

CRITICISMOF CORPORATESOCIALRESPONSIBILITY

Greenwashing

GREENWASHINGWith being environmentally friendly being encouraged by the people, more companies have “gone green”, or at least tell people that.

Greenwashing is when companies deceive buyers into thinking that there product is environmentally friendly to boost profits or support.

GREENWASHINGCAN BE

AVOIDED

Cause-Related Marketing

Cause-related marketing is a form of CSR where a company will make some sort of donation to a cause when a purchase is made. This is a good way to communicate to buyers that they can help the cause by making a simple purchase.

THANKS FOR WATCHING.I HOPE YOU LEARNED SOMETHING.

Photo CreditsIn order of appearance

http://www.flickr.com/photos/duncanelms/298483691/sizes/l/in/photostream/http://www.flickr.com/photos/33702728@N06/3425943526/http://www.flickr.com/photos/gauravsatle/2442373244/sizes/z/http://www.genesisre.com/assets/images/secondary/company-logos.500x310.jpghttp://www.flickr.com/photos/18092121@N00/3380877353/sizes/z/http://www.flickr.com/photos/ssj_george/3918474815/sizes/l/http://1.bp.blogspot.com/-OjtfCGzDO38/TySyo_z7EhI/AAAAAAAAHfs/R3QuRDdsX_I/s1600/enron.pnghttp://twistedsifter.sifter.netdna-cdn.com/wp-content/uploads/2010/05/bp-logo-dripping-oil.jpghttp://www.flickr.com/photos/jeff_engel_2000/3054781319/sizes/z/http://www.flickr.com/photos/martinreis/2444095672/sizes/m/http://4.bp.blogspot.com/-0Mtt43nadMo/T67Sg0Nz4yI/AAAAAAAAAz4/LIjAEwm-xE0/s1600/1.jpghttp://activerain.com/image_store/uploads/7/8/9/7/8/ar122779932287987.jpghttp://blog.perksconsulting.com/wp-content/uploads/2009/03/lidsl1.gifhttp://blogs-images.forbes.com/davidhessekiel/files/2012/02/quaker_state.jpghttp://www.companiesandcauses.com/wp-content/uploads/2012/04/baskin_robbins_FA.pnghttp://www1.qr-reactor.com/sites/default/files/styles/blog_main_image/public/Screen%20Shot%202012-03-16%20at%2009.20.06.pnghttp://www.cityofhope.org/PublishingImages/Giving/Corporate%20Partnerships/0-Slides/neff.jpghttp://www.adpulp.com/wp-content/uploads/2011/05/GOOD-Corps.jpghttp://www.flickr.com/photos/benheine/2333105291/sizes/o/http://www.flickr.com/photos/bradi/2433443691/sizes/z/