columbus startup weekend #7 - pep talk deck

EMBRACE YOUR INNER BERT

Friday, June 29, 12

Dan Rockwelltwitter: @floozyspeakcontact: dan@bigkittylabs.com

Big Idea Guy

11 years working in user experience design

5 years obsessed with startups and building things fast

OSU TCO: rockwell.66@busfin.osu.edu

Columbus Startup Weekend - 6/29/2012

Friday, June 29, 12

Friday, June 29, 12

LISTEN UP

Friday, June 29, 12

BS is a billion dollar market with dudes who do massive awesome stuff • don’t blow smoke

• we know #’s are BS• being vague is short for we have no idea

Friday, June 29, 12

good is better than perfection, made it is the new black

• don’t waste time perfecting useless stuff• confidence is 90% of the game• a winning hand is one thats willing to walk

Friday, June 29, 12

stay out of the clouds, a 10,000 foot view means you don't know dick about the other 9,999 feet

• don’t hover above me, bring me down to earth• get real fast• let me get the AH HA in my head

Friday, June 29, 12

show some hustle• how bad do you want this?• get out of the office, talk to a customer• drag them in on sunday

Friday, June 29, 12

point of a prototype isn't to look good its to get feedback, conversation matters more than "neat" • an MVP isn’t a launch page and a blog (thats marketing)

• an MVP is a product/fit data conversation sparker and collection tool, you no have data, you suck

Friday, June 29, 12

weed out your shiny baby bias

• talk to people don’t sell• justification dance is still dancing• be an apprentice

Friday, June 29, 12

kill 10 features by sunday

• build the MVP• clone/copy the simple• weed out barriers to engagement and adoption

Friday, June 29, 12

leverage simple tools, divide and conquer

• don’t be held back on technical issues (lack of devs)• a better plan matters more• isolate, research, execute, repeat

Friday, June 29, 12

techcrunch is not traction

• don’t get starry eyed on press• #winning is a first customer with real $$• #reallywinning is when they come back for more

Friday, June 29, 12

create a tasty asset

• realize the verticals in your own know how and process• data is a powerful asset, can you make it a want/need for others?• figure out how to get others to give you data and shore up your asset position

Friday, June 29, 12

opportunity + product + swagger = payday

Friday, June 29, 12

Friday, June 29, 12

The FrankenCup

Friday, June 29, 12