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COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

The Amazing Spider-Man 2

Rio, 07/02/2014

MEDIA FLOW CHART

Film: The amazing Spider man 2

MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)

TELEVISION

NationalFrom April 27th until May 03rd

spots 60" / 30" / 15"Proportion (30" - 32% / 15" - 68%)

R$ 3,791,301

PAY TV

NationalFrom April 19th until May 03rd

spots 30" / 60"

R$ 141,878

OOH

Rio de Janeiro, Curitiba, Porto Alegre, Brasília and São PauloFrom April 07th until May 05th

R$ 482,075

METRO

Rio de Janeiro and São PauloFrom April 07th until May 06th

R$ 64,344

JOURNAL

Rio de Janeiro and São PauloApril 30th

R$ 134,695

Top 10 Territory Release DateItalyMexico

KoreaBrazil May 01stSpainFrance GermanyAustraliaUKJapan

COLUMBIA TRISTAR FILMS OF BRAZIL Film: The Amazing Spider-Man 2

MIDIA ITEM BUDGET R$ (1) TOTAL COLUMBIA SHARE%R$ R$

OPEN TV

GLOBO Launch 4,152,363 3,621,275 SBT Launch 194,962 170,026

GLOBO (EXTRA BUDGET - 50K - NOVELA II - 30" RJ) Launch 46,840 -

TOTAL TV 4,347,324 3,791,301 82%

PAY TV

SPORTV Launch 80,606 70,296 REDE TELECINE Launch 82,080 71,582

TOTAL PAY TV 162,686 141,878 3%

OOH

CLEAR CHANNEL - RJ/CUR/POA Launch 169,838 148,115 ÓTIMA - SP Launch 212,160 185,025

CEMUSA - DF Launch 61,978 54,051 HEZÁGONO - SUPER BANNER Launch 108,800 94,884

TOTAL OOH 552,775 482,075 10%

METRO

METRO SP Launch 73,780 64,344

TOTAL METRO 73,780 64,344 1%

JOURNAL

PUBLIMETRO RJ Launch 68,158 59,441 PUBLIMETRO SP Launch 86,291 75,254

TOTAL OOH 154,449 134,695 3%

GRAND TOTAL 5,291,014 4,614,293 100%

TOTAL WITH TAX 4,614,293 -14,293

BUDGET (2): SPECIAL PRICE TO COLUMBIA - 7% -16,389.38

JOURNAL (PRODUCTION COST) 57,610

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: The Amazing Spider-Man 2Spots: 30" and 15"Target: AS ABC 18-49Target: AS ABC 12-17

MARKETS

MARKETS BUDGET R$ (1) COLUMBIA %

BELO HORIZONTE 23,059 20,110 0.5%BRASILIA 11,630 10,143 0.3%CAMPINAS 18,323 15,980 0.4%CURITIBA 17,862 15,578 0.4%FORTALEZA 10,380 9,053 0.2%NATIONAL 3,898,295 3,399,703 89.7%PORTO ALEGRE 21,140 18,436 0.5%RECIFE 12,850 11,207 0.3%RIO DE JANEIRO 103,898 90,609 2.4%SALVADOR 15,348 13,385 0.4%SAO PAULO 214,538 187,099 4.9%

TOTAL LAUNCH 4,347,324 3,791,301 100%

TOTAL GLOBO 4,152,363 3,621,275 95.5%TOTAL SBT 194,962 170,026 4.5%

GRAND TOTAL 4,347,324 3,791,301

COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2

Nº Plano: 28392

Praça: NACIONALTarget Pri.: AMBOS ABC 18-49

Target Sec.: AMBOS ABC 12-17

NETWORK PROGRAM END TIME

APRIL

27 28 29

D S TGLO ALTAS HORAS 00:10 01:55 DGLO BOM DIA BRASIL 07:30 08:30 A AGLO BOM DIA BRASIL 07:30 08:30 BGLO CALDEIRAO DO HUCK 16:15 18:30 DGLO GLOBO ESPORTE 12:50 13:20 A AGLO GLOBO ESPORTE 12:50 13:20 DGLO JORNAL DA GLOBO 00:25 00:55 B BGLO MALHACAO 18:00 18:30 BGLO MALHACAO 18:00 18:30 BGLO NOVELA II 19:40 20:30 BGLO NOVELA III 21:10 22:30 B BGLO PRACA TV 1 EDICAO 12:00 12:50 A AGLO PRACA TV 1 EDICAO 12:00 12:50 DGLO PRACA TV 2 EDICAO 19:20 19:40 DGLO SESSAO DA TARDE 16:05 17:55 DGLO SHOW DE QUINTA FEIRA 23:15 00:00 DGLO SHOW DE TERCA FEIRA 23:40 00:25 B BGLO TELA QUENTE 22:45 00:45 A AGLO TEMPERATURA MAXIMA 12:30 14:30 A AGLO TURMA DA MONICA 08:10 08:30 DGLO ZORRA TOTAL 23:10 00:10 DSBT BOM DIA & CIA 09:00 12:45 A A ASBT BOM DIA & CIA 09:00 12:45 BSBT SABADO ANIMADO 07:00 12:45 BSBT SERIE NOITE 1 18:30 19:20 B

PREÇO TOTAL 1 4 5

LegendaA - 30" (May 1st in theaters)B - 15" (May 1st in theaters)D - 15" (In theaters)

INITIAL TIME

SPOT TYPE

APRIL MAY

INSFULL COST

% NEGNEGOTIATED COST

30 01 02 03

Q Q S S UNIT. TOTAL UNIT. TOTALD 1 28,566.00 28,566.00 -7.00 26,566.38 26,566.38

1 75,708.00 75,708.00 -7.00 70,408.44 70,408.44B D D 3 37,854.00 113,562.00 -7.00 35,204.22 105,612.66

D 1 95,823.00 95,823.00 -7.00 89,115.39 89,115.391 180,036.00 180,036.00 -7.00 167,433.48 167,433.48

D D 2 135,027.00 270,054.00 -7.00 125,575.11 251,150.22D 2 106,110.00 212,220.00 -7.00 98,682.30 197,364.60

B 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54D 1 132,678.00 132,678.00 -7.00 123,390.54 123,390.54

B D 2 276,534.00 553,068.00 -6.00 259,941.96 519,883.921 482,274.00 482,274.00 -6.00 453,337.56 453,337.561 141,264.00 141,264.00 -7.00 131,375.52 131,375.52

D D 2 70,632.00 141,264.00 -7.00 65,687.76 131,375.52D 1 268,110.00 268,110.00 -6.00 252,023.40 252,023.40

B B D 3 31,374.00 94,122.00 -8.00 28,864.08 86,592.24D 1 172,044.00 172,044.00 -6.00 161,721.36 161,721.36

1 204,120.00 204,120.00 -6.00 191,872.80 191,872.801 323,784.00 323,784.00 -6.00 304,356.96 304,356.961 125,064.00 125,064.00 -7.00 116,309.52 116,309.52

D 1 14,958.00 14,958.00 -8.00 13,761.36 13,761.36D 1 200,313.00 200,313.00 -7.00 186,291.09 186,291.09

2 72,153.72 144,307.44 -55.00 32,469.17 64,938.34B D D 3 36,076.86 108,230.58 -55.00 16,234.59 48,703.77

D 1 24,835.14 24,835.14 -55.00 11,175.81 11,175.81B D 2 77,937.39 155,874.78 -55.00 35,071.83 70,143.666 8 6 7 37 4,394,957.00 3,898,295.08

GLOBO 3,703,333.50SBT 194,961.58

3,898,295.08

AUDIENCE

DOM. TRP (Pri) TRP (Sec)

RATING GRP RATING TRP RATING TRP

12.67 13 5.03 5 4.59 58.31 8 2.85 3 1.31 18.31 25 2.85 9 1.31 4

13.86 14 5.23 5 4.78 512.50 13 4.45 4 3.61 412.50 25 4.45 9 3.61 7

9.54 19 3.85 8 3.29 717.48 17 6.40 6 8.26 817.48 17 6.40 6 8.26 827.59 55 10.32 21 10.22 2038.40 38 16.19 16 15.00 1512.30 12 4.13 4 3.56 412.30 25 4.13 8 3.56 727.34 27 9.95 10 8.77 912.21 37 4.67 14 5.42 1616.48 16 7.16 7 7.10 712.26 12 5.05 5 4.64 522.79 23 10.84 11 12.03 1213.72 14 6.12 6 6.16 6

6.02 6 2.10 2 2.28 222.50 23 9.04 9 9.14 9

3.83 8 1.33 3 2.37 53.83 11 1.33 4 2.37 74.31 4 1.60 2 2.22 24.30 9 1.53 3 2.48 5

472 180 180

COLUMBIA TRISTAR FILMS OF BRAZILFilm: The Amazing Spider-Man 2

Target 1: AS ABC 18-49 anos c/ pay tvTarget2: AS ABC 11-17 anos c/ pay tv

PAY TV

SPORTV

TROCA DE PASSE NOT PTROCA DE PASSE NOT PSPORTV NEWS NOT PBEM AMIGOS NOT PBEM AMIGOS NOT P

Total TNT

REDE TELECINE

PREMIUM | PIPOCA | ACTION | CULT | FUN | TOUCH

SESSAO SUPER ESTREIASESSAO SUPER ESTREIASESSAO DAS 20H

Total Rede Telecine

TOTAL PAY TV

Time Day Format Full Cost

21:00 DOM 60" 37,15221:00 DOM 30" 18,57623:30 QUA 30" 17,55021:00 SEG 60" 18,57621:00 SEG 30" 18,576

22:00 SAB 60" 54,86422:00 SAB 30" 27,43220:00 SEG A DOM 30" 9,720

Indivíduos c/ paytv

% Neg Unit Ins

45% 20,434 1 0.5 0.345% 10,217 2 1.0 0.545% 9,653 2 1.0 0.345% 10,217 1 0.5 0.245% 10,217 1 0.5 0.2

7 3.4 1.5

50% 27,432 1 0.8 0.750% 13,716 2 1.6 1.460% 3,888 7 5.6 4.5

10 8.1 6.6

50 11 8

TRP TOTAL 1

TRP TOTAL 2

APRIL19 20 21 22 23 24 25 26 27 28 29 30

S S M T W T F S S M T W

11

1 11

1

0 1 1 0 1 0 0 0 1 1 0 1

11

1 1 1 1 1 1

1 1 1 0 0 1 0 1 1 1 0 1

1 2 2 0 1 1 0 1 2 2 0 2

MAY1 2 3

T F S

20,434 17,8201 20,434 17,820

19,305 16,83610,217 8,91010,217 8,910

0 0 1 80,606 70,296

27,432 23,9231 27,432 23,923

1 27,216 23,735

1 0 1 82,080 71,582

1 0 2 162,685.80 141,878.29

BUDGET 1 R$

TOTAL COLUMBIA R$

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: The Amazing Spider-Man 2

OOH

Super Banner - Hezágono

Total

OOH - Clear Channel

Rio de JaneiroCuritiba

Porto Alegre

OOH - CemusaBrasília

Total

Total TOTAL OOH

RIO DE JANEIRO

OOH - CemusaBrasília

OOH - ÓtimaSão Paulo

FORMAT

OOH (Rio de Janeiro) - 90 simple unitstóten, clock and bus stop

10 units

OOH (Curitiba) - 100 simple unitstóten, clock and bus stop

OOH (Porto Alegre) - 75 simple unitstóten, clock and bus stop

Super Banner (Ipanema)R Prudente de Moraes, 65

(General Osório)

OOH (Brasilia) - 185 simple units

Special Project - Spider-Man Exclusive Places

bus stop

OOH (São Paulo) - 100 simple unitsbus stop

Special Project - Av. Paulista

Period Full Cost Desc Negotiaded cost

week 134,150 50% 67,075

week 26,000

week 80,400 50% 40,200

week 73,125 50% 36,563

month 136,000 20% 108,800

week 154,944 60% 61,978

week 2,063 20% 1,650

2,681 20% 2,1451 day 30,000 30,000

InsApril

6 7 8 9 10 11 12 13 14 15 16S M T W T F S S M T W

90

10

100

75

1 1

276

185

185

100

82

108569

April17 18 19 20 21 22 23 24 25 26 27 28 29T F S S M T W T F S S M T

WEEK (90 units)

WEEK 5 bus stop (10 units)

WEEK (100 units)

WEEK (75 units)

WEEK (185 units)

WEEK (100 units)

(8 sequential units)(2 digital screen)

April MayTotal Negotiaded R$30 1 2 3 4 5 6

W T F S S M T

WEEK (90 units) 67,075

WEEK 5 bus stop (10 units) 26,000

WEEK (100 units) 40,200

WEEK (75 units) 36,563

108,800

278,638

WEEK (185 units) 61,978

61,978

WEEK (100 units) 165,000

(8 sequential units) 17,160(2 digital screen) 30,000

212,160552,775.30

58,496

22,675

35,058

31,886

94,884

243,000

TOTAL COLUMBIA R$

54,051

54,051

143,897

14,96526,163

185,025482,075.34

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: The Amazing Spider-Man 2

METRÔ / TREM

SÃO PAULO

METRO

Total SÃO PAULOTOTAL METRO

SÃO PAULO - Consolação

COLUMBIA TRISTAR FILMS OF BRAZIL

FORMAT

Green Line

Consolação Station

Painel Corredor - CPA 01 (35,00 m x 2,00m)

Painel Corredor - CPA 02 (35,00 m x 2,00m)

Special Project Corredor + Teto

PERIOD DISCOUNT

mensal 43,400 15%

mensal 43,400 15%

FULL COST

NET COST INSApril

6 7 8 9 10 11 12

S M T W T F S

36,890 1 1

36,890 1 1

to be defined

22

April

13 14 15 16 17 18 19 20 21 22 23 24

S M T W T F S S M T W T

April May

25 26 27 28 29 30 1 2 3 4 5 6

F S S M T W T F S S M T

36,890 32,172

36,890 32,172

0

73,780 64,344 100%73,780.00 64,343.54 100%

BUDGET 1 R$

TOTAL COLUMBIA R$

SHARE%

COLUMBIA TRISTAR FILMS OF BRAZIL

Film: The Amazing Spider-Man 2

JOURNAL

SÃO PAULO

DESTAK

Total São Paulo

RIO DE JANEIRO

DESTAK

Total Rio de JaneiroTOTAL JOURNAL

FORMAT

sobrecapa total - 4 páginas

1 página

manuseio para embalagem de tela

sobrecapa total - 4 páginas

1 página

manuseio para embalagem de tela

PAPER

Papel Couché

Papel Jornal

(custo produção)

Papel Couché

Papel Jornal

(custo produção)

CIRCULATION

93,000

155,000

50,000

Regionalizado - Barra e Zona Sul

68,000

100,000

50,000

Regionalizado - Faria Lima | Berrini Alphaville | Paulista | Morumbi

CUSTO SOMENTE MANUSEIO TELA

Rio de Janeiro

São Paulo

FULL COST DISCOUNT NET COST

679,454 87% 86,291

196,948 BONIFICADO PELA AÇÃO

(unitário 0,50) 24,950

619,618 89% 68,158

136,305 BONIFICADO PELA AÇÃO

(unitário 0,50) 24,950

exemplares custo

jornal enrolado 50,000 24,950

unitário 0.50

jornal enrolado 50,000 24,950

unitário 0.50

INSAPRIL MAY

27 28 29 30 1 2 3 4

S M T W T F S S

1 1

0

1

1 1

0

CUSTO PRODUÇÃO

MAY

5 6 7 8 9

M T W T F

86,291 75,254

1

24,950 28,805

86,291 75,254

68,158 59,441

1

24,950 28,805

BUDGET 1 R$

TOTAL COLUMBIA

R$

68,158 59,441154,449 134,695

CUSTO PRODUÇÃO 49,900 57,610

honorários 15%

ISS sobre honorários 3%

GLOBOCALDEIRAO DO HUCK

GLOBO REPORTERMALHACAONOVELA INOVELA IINOVELA III

PRACA TV 1 EDICAOPRACA TV 2 EDICAO

ENCONTRO COM FÁTIMAMAIS VOCÊ

PROFISSÃO REPORTERVALE A PENA VER DE NOVO

VIDEO SHOW

SESSÃO DA TARDETELA QUENTE

SHOW DE QUINTA FEIRA IIISHOW DE TERCA FEIRA ISHOW DE SEXTA FEIRA

SHOW DE DOMINGOJORNAL DA GLOBO

TEMPERATURA MAXIMASUPERCINE

ZORRA TOTALFANTÁSTICO

ALTAS HORASDOMINGÃO DO FAUSTÃO

SBTBOM DIA & CIA

CHAVES

SÁBADO ANIMADOSPORT TV

TROCA DE PASSE NOT PBEM AMIGOS NOT PTELECINE PREMIUM

TCP SESSAO SUPER ESTREIA NOT PSESSÃO DAS 20H

TCP SESSAO SUPER ESTREIA NOT

TYPE OF PROGRAMVARIETY SHOW

DOCUMENTARY TV SHOW YOUNG ORIENTED SOAP OPERA

SOAP OPERASOAP OPERASOAP OPERA

LOCAL DAILY NEWS - 12:45 PMLOCAL DAILY NEWS - 7 PM

VARIETY SHOWVARIETY SHOW

WEEKLY NEWS TV SHOWSOAP OPERA

YOUNG ORIENTED NETWORK BACKSTAGES

MOVIESMOVIES

TELEVISION SERIETELEVISION SERIETELEVISION SERIETELEVISION SERIE

NEWSMOVIESMOVIESCOMEDY

NEWS AND ENTERTAINENTVARIETY SHOWVARIETY SHOWVARIETY SHOWVARIETY SHOW

VARIETY SHOW

VARIETY SHOWMOVIESMOVIESMOVIES

TYPE OF PROGRAMMOVIESMOVIESMOVIES

DETAILSIts a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot.The show addresses issues related to the Brazilian way of life, highlighting matters such as health, education, work and nature.Is a Brazilian soap opera for the teenage audience.This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Jóia Rara.This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This is the time-slot of the third soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Viva a Vida.--Is a live show with interviews, music and audience interactionIs a moorning live show about cookery, art, news and interviewsCaco Barcellos and a team of young reporters hit the streets to show diferrent angles and point of views to the same fact. Rerun of the most famous soap operas broadcasted by the channel.

-On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. This time-slot is reserved for comedy mini series. The most important daily news of BrazilOn Sundays are shown films for the whole family.On Saturdays are shown blockbusters.On Saturdays, the show is a sketch comedy show. It is the audience leader on its slot.

On saturdays a talk show with interviews and music.Is a show with music and interviews on Sundays

DETAILScartoons and games

Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on Globo's series and telenovelas, including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps, and old videos from the network's archives.

Brazilian weekly television newsmagazine broadcast on Sunday.

cartoons and gamesDETAILS

The main soccer games of the weekends with interviews and behind-scenes.Presented by one of the most famous brazilian soccer broadcaster "Galvão Bueno", the show is centured on analyzes and discussions about soccer and other sports.

DETAILSPremieres session of the channel. The main and most awaited films premiered here first.Movies dubbed in Brazilian portuguese.Premier session of the channel. The main and most awaited films premiered here first.

Série televisiva de origem mexicana, trata-se de uma comédia que conta a história deum órfão bastante pobre que vive atrás de um pouco de comida ou doces dos demais habitantes da vila. Possui os próprios brinquedos, geralmente dados ou montados com sucata.