color light theory

COLORANDLIGHT

AndreasRentsch

TimSklyarov

NanGoldin

Someknowledgeoflanguageofcolorisculturalandisacquiredthroughconventions

ErnstHaas

Colorsareofteninterpretedbyhowtheyareexperiencedintheirphysicalenvironment

Feelingtheblues

TheVisibleSpectrum

Howweseecolors

SirIsaacNewton(1642-1726)

ComplementaryColors/Ratios

JohannWolfgangvonGoethe(1749-1832)

JosefAlbers,HomagetotheSquare:SoftSpoken,1969

JosefAlbers

JosefAlbers

Howweperceivecolorsondifferentbackgrounds

PracticalApplicationofColor:BrandIdentity

AnnevanHouwelingen

ArnoldNewman,RobertMoses,1959

Red

Above:MichaelLight,fromtheBook100Suns,2003

UpperRight:ErnstHaas,Volcano,Surtsey,1965

BottomRight:AlecSoth,Kym,PolishPalace,Minneapolis,Minnesota,2000

Red

Excitement,energy,speed,strength,power,heat,aggression,danger,fire,blood,war,violence,allthingsintense,passion,love,desire,sex

Yellow

Above:ErnstHaas,BuddhistMonk,AngkorWat,1956

UpperRight:RichardMisrach,DesertCroquet#3,BlackRockDesert,Nevada,1987

BottomRight:ErnstHaas,ShadowonPavement,Germany,1977

Yellow

joy,happiness,optimism,idealism,imagination,hope,sunshine,summer,gold,philosophy,dishonesty,cowardice,jealousy,deceit,illness,mentalinstability,friendship,trafficlights,signsandhazards,yellowstar,deitiesinmanyreligions

Orange

Above:ErnstHaas,LaSuerta DeCapa,Pamplona,Spain,1956

UpperRight:AlecSoth,FortJeffersonMemorialCross,Wickliffe,Kentucky2002

BottomRight:RichardMisrach,DesertFire#136,1984

Orange

Energy,balance,enthusiasm,warmth,vibrant,expansive,flamboyant,demandingofattention,fallcolors,goodhealth,robust

Green

Above:ErnstHaas,GondolaReflection,Venice,1955

UpperRight:AlecSoth,Untitled,2002

BottomRight:ErnstHaas,GreenWater,Mazatian,Mexico,1963

Green

growth,rebirth,fertility,ecology,theenvironment,renewal,life,health,prosperity,goodluck,youth,spring,generosity,inexperience,envy,vigor,money

Blue

Above:AlecSoth,Cemetery,FountainCity,Wisconsin, 2002

UpperRight:ErnstHaas,SulfurLandscape,Yellowstone,1966

BottomRight:ErnstHaas,BlueLight,Amazon,1965

Blue

Peace,tranquility,cold,calm,stability,harmony,unity,trust,truth,confidence,conservatism,security,cleanliness,order,loyalty,sky,water,technology,depression,passive,aristocracy

Purple

ErnstHaas,Geraniums,LongIsland,1961

Purple

spirituality,ceremony,mysterious,magic,transformation,wisdom,enlightenment,cruelty,mourning,subconscious,superstition,mystery,religiouspiety,nobility(dyeswereverycostlyinancienttimes),decadence,conceit,pomposity

Grey

AlecSoth,Memphis,Tennessee,2000 ErnstHaas,Utah,1960

Grey

Betweenblack&white,darknessandlight,badandgood,neutral,sadness,boring,modesty

Truegrayishardtofindasgrayisverysensitivetocontaminationfromothercolors.

White

AlecSoth,BuenaVista,Iowa,2002 BillJacobson(b.1955),InterimPortrait#388,1993

White

Reverence,purity,birth,simplicity,cleanliness,peace,humility,precision,innocence,youth,winter,snow,good,sterility,cold,clinical

Black

AlecSoth,Lenny,Minneapolis,Minnesota2002 BillJacobson(b.1955),ThoughtSeries#703,1993-96

Black

Power,sexuality,fear,unhappiness,depth,evil,sadness,evil,remorse,anonymity,underground,mourning,death(Westerncultures),plague