college social media in het kader van werkveldorientatie
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4/3/12
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Robin Effing and Tim Roosen Saxion ACT
2012
Online Trends Anders Denken – Trends – Lesson 2
Twi*er: @robineffing
source: theconversa;onprism.com
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Most Important Category of Social Media
Program HC 1. Introductie online trends + geschiedenis (Robin) HC 2. Social media (Robin) HC 3. Social Shopping (Tim) HC 4. Mobile + Location Based Services (Tim) HC 5. Toekomst (Augmented Reality, Web 3.0, e.d.) (Tim)
“It’s not what you know, it’s who you know”
(Carpenter, 2009)
Happiness is contagious
So is depression
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contents SOCIAL NETWORKS
KANSEN BEDREIGINGEN
DO’S AND DON’TS QUESTIONS
contents SOCIAL NETWORKS
KANSEN BEDREIGINGEN
DO’S AND DON’TS QUESTIONS
I have a lot of friends… …on facebook
“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.”
Mark Zuckerberg
“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.”
Mark Zuckerberg Profile of interests
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“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.”
Mark Zuckerberg Connect with friends
“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.”
Mark Zuckerberg Post updates
and share media
“People have really gotten comfortable not only sharing
more information and
different kinds,
but more openly and with
more people.”
Mark Zuckerberg
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Assignment: What is the probability that in a lineup with 30 people at least two of them share the same birthday?
Answers: A = Less than 10 % B = 10 % C = 25 % D = 50 % E = More than 50 %
Answers: A = Less than 10 % B = 10 % C = 25 % D = 50 % E = More than 50 %
Answer: The probability is 71 %
Cogni;ve problem: We think only about the chance that you share a birthday, not about two other people sharing a birthday
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Granovetter
contents SOCIAL NETWORKS
KANSEN BEDREIGINGEN
DO’S AND DON’TS QUESTIONS
Eenwording Ambitieniveaus: a: Informa;evoorziening omtrent fusie en éénwording
Eenwording Ambitieniveaus: c: Collabora;e, projecten en ini;a;even uitvoeren via Social Media (bv. facebook/ google docs / yammer)
Eenwording Ambitieniveaus: c: Collabora;e, projecten en ini;a;even uitvoeren via Social Media (bv. facebook/ google docs / yammer)
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Missionair getuigen
Ambitieniveaus: c: Proac;ef Mensen opzoeken, werven, evangeliseren, grenzen overs;jgen
Missionair getuigen
Ambitieniveaus: c: Proac;ef Mensen opzoeken, werven, evangeliseren, grenzen overs;jgen
contents SOCIAL NETWORKS
KANSEN BEDREIGINGEN
DO’S AND DON’TS QUESTIONS
Do’s and Don’ts
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1. Stel een social media strategie op
2. Leer van klanten en
medewerkers
3. Luister naar medewerkers
en klanten
4. Zorg voor een open dialoog
5. Stel regels op aan de
hand van kernwaarden
Do’s and Don’ts
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