coast host facebook presentation
Post on 10-May-2015
659 Views
Preview:
DESCRIPTION
TRANSCRIPT
HELLOTy Downing – CEO Perspective Internet Marketing & SayItSocial – Nationally known speaker.
@TyDowning
you think you are “in social media”
Is Facebook the right tool to market my business?
before you begin strategizing…
Do I have the staffing resources to create & maintain an active page?
step 1
social influence assessment
Are my competitors on Facebook?
What are consumers saying about my brand or product?
social influence assessment
lets give it a try…
step 2
strategize
Define goals & expectations•(Likes? Impressions? Call to action, sign up for something?)
Identify and define staff roles and responsibilities
Determine what tools you want to use to enhance your page or create updates
Draft up a plan/calendar
Research your Community
market your page!Try Facebook Advertising
Source: socialbakers.com
Source: socialbakers.com
wilmington, NC
Source: socialbakers.com
Source: socialbakers.com
Source: socialbakers.com
step 3
implement
January 2011Sun Mon Tue Wed Thu Fri Sat
26 27
Page Created
28
Load Photos
29
Add Note30
Upload Video
31 1
2 3
Soft launch4
Secure Vanity Url
5
Eblast to clients
6
7 8
9 10 11
Start Facebook Ads
12
Contest Teaser
13
14
15
16 17
Launch Contest
18 19 20 21 22
23 24 25 26 27 28 29
30 31
End Facebook Ads
1
Announce Winner
implement
step 4
market your page!
Combine with Traditional Marketing!
market your page!
step 5
measure your progress
measure your progress
• Search Engine Optimization• Social Media Marketing Strategy• Pay Per Click Marketing• Local Search• Mobile Advertising• Location Based Advertising
top related