cleveland proposal web
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Cleveland.
ByDanny Ward
When you find yourself waiting for life to do
something
Section 1 Synopsis
Section 2 The Market
Section 3 Budget
Section 4 Market Research
Section 5 Perspective Festivals
Section 6 Investment Opportunity
Section 7 Extras
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Ward Films L.L.C.
The Market
The motion picture industry has, for the last 30 years, been dominated by major
studio blockbusters. The focus on opening weekend numbers, DVD and actionfigure sales, and celebrity appeal, has overshadowed the success of theindependent film market, which is growing exponentially. The success of filmssuch as Juno, Once, and Little Miss Sunshine are proof that audiencescrave small, well written, character based films.
Cleveland. will attract a wide range of audiences. The rich, quirky, truecharacters will remind audiences of their friends, lovers, parents, children, andco-workers. The true to life situations allow audience members to really connectto the story and escape into its simplicity. Each character speaks to and willattract a different target market audience.
Technilogical advances in digital media, editing softaware, online videosoftware, and production equipment have opened a door to independentfilmmakers to make high quality productions. No longer does low budgetcoinside with low quality. And in our current economic climate, spending lesson production will allow a greater chance of turning profit once in theaters.
Through markets such as netflix.com, blockbuster.com, youtube.com, ifilm, The
Independent Film Channel, hulu.com, The Filmmmakers Network, and manyothers, independent fimmakers are finding new and unique ways to distributefilms world wide. Four Eyed Monsters (which Danny Ward acted in), was thefirst feature film to stream youtube.com, reaching a world-wide audience. Thisfilmed also formed partnerships with websites such as spout.com, who offeredthem $1 for every member they brought in (up to $100,000.00). The path of anindependent is not limited to film festivals any longer.
Cleveland. is a micro-budget, independent feature based in real life situations,
based on real life characters dealing with real life problems. Based on thesuccess of other films from recent years of this style (i.e. Garden State,Waitress, Lars and the Real Girl, Igby Goes Down, etc.) and the widerange of audiences Cleveland. will attract, Ward Films L.L.C. has greatconfidence in Cleveland..
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General budget done with the following considerations:
CLEVELAND. by Danny Ward
primarily locked/donated locations
some cast no pay
shooting HDminiDV
Director: Danny Ward 24 Shooting Days
Producer: TBA 5 Rehearsal Days
Acct# Description Page
1100 STORY AND RIGHTS 2 $0
1200 PRODUCER 2 $6,00
1300 DIRECTOR & STAFF 2 $4,00
1400 CAST 3 $13,12
Total Above the Line $23,12
1500 EXTRAS 4 $0
1600 PRODUCTION 4 $2,50
1700ART DEPARTMENT 5 $6,000
1800 SET OPERATIONS 5 $3,40
1900 SET LIGHTING 5 $5,00
2000 CAMERA 6 $22,50
2100 SOUND 6 $8,55
2400 WARDROBE 6 $1,00
2500 MAKE-UP & HAIR 6 $500
2600 TRANSPORTATION 7 $7,50
2700 LOCATION DEPARTMENT 7 $9,00
2800 FILM & LAB 7 $1,20
3000 GENERAL EXPENSES 7 $2004000 COMPANY EXPENSES 8 $4,50
Total Production $94,97
3200 EDITORIAL 7 $10,00
3300 MUSIC 8 $0
3400 POST-PRODUCTION SOUND 8 $7,50
3700 TITLES 8 $0
3800 PUBLICITY 8 $7,00
3900 DISTRIBUTION 8 $0
Total Post-Production $24,50
BUDGET SUBTOTAL $119,4
CONTINGENCY @ 4% $4,77
BUDGET TOTAL $124,2
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Ward Films L.L.C.
Investment Information
Limited Liability CompanyA Limited Liability Company (Ward Films L.L.C.) consisting of investors and theproduction team will be formed to produce and arrange distribution of the feature film,Cleveland.. Investors are limited in liability to the amount of their investment.The investors advance the films budget (approx. $125,000) to the production team,holder of all Cleveland. rights. The investors and production team share net receiptsfrom sales and/or distribution of the film worldwide.
Definition of Units
Fifty units of $2,500 comprise the total production budget of $125,000. Each unitrepresents 1 percentage point of the LLC ownership, and ultimately, 1 percentage points
toward profit participation. There is no cap on the number of units bought by a singleinvestor. (Executive Producer credit will be awarded to any investor who buys ten units(20%) of the LLC.)Funds from units sold are held until a threshold of $75,000 is reached. At that point,principle photography of Cleveland. will begin.
Investment Return & Profit ParticipationFirst revenues received by Ward Films L.L.C. go to the investors until 100% of theoriginal capital investment is returned.After the 100% capital return is reached, any deferments to production personnel, castand/or vendors must be paid.
All remaining net receipts are split 50% to the investors and 50% to the production team.
Risk Statement
Investment in the independent film industry carries a heavy risk. There can be noassurance of financial success of any motion picture since the revenues are dependant onpublic acceptance of the film along with various other contributors such as competingfilms of the same genre placed in the market at the same time, economic factors, andother unpredictable factors.The independent film industry continues to undergo significant changes due to readily
available technology, open markets for screenings, more and more festivals every year,and the ease with which the media can make it appear. Although these developmentshave made available alternate and competing forms of leisure entertainment, theadvancements have also made possible the creation of certain additional sources ofrevenue.This production is in the organizational stages. It is subject to all the risks inherent in thecreation and development of an independent film.
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