clayaig2

Leah KrevitRice University

The Rest of Us

Kids and Teens:Are they that

different? Stephen Abram

Canadian Library Association / U of Western Ontario FIMSYoung Adult Interest Group Workshop 2010

These slides availableat Stephen’s Lighthouse blog

Libraries evolve

Me

My son: Zachary

My daughter: Sydney

Try to understand everyone

Boomer Box

Relationship Gap

Awareness Gap

Peer Gap

Silo Gap

Glass Ceilings

Generation Gap

Learning Gap

Permeate It

Meet It

See It

Expand It

Connect It

Break It

Leap It

Bridge It

NextGen/NetGen Differences

Increase in IQPlus 15-20 Points

Brain Changes

The Scary re-wiring of the Millennials and post-Millennials

NextGen/NetGen Differences

Eye Movement

Changes

Usability

The A frame adopted from

newspaper layout

is not what works.

Eyetools

Eye Movement Changes

NetGen Differences

Developmental ChangesPuberty and

Understanding Puberty

NetGen Differences

Differences between

Boys & Girls

NetGen Differences

Learning StylesGenomic

15 Years of Change in Ontario Curricula

Information Literacy

Standard Curriculum Components Mathematics / Arithmetic Science, Biology, Physics &

Chemistry English, Languages History, Geography, Politics,

Sociology Music, Art, Phys ed. Guidance, Religion

Information Literacy Information literacy is integrally tied every

aspect of the curriculum: Mathematical logical thinking skills - Math and

Arithmetic Scientific method - Sciences Criticism, interpretation and comprehension - English

and languages Analytical thinking - History, Geography Interpretive and imaginative- music, art & phys ed. Inter and Intrapersonal skills - Religion, Guidance, etc. There is an imperative for people to have a lifelong curriculum - a

personal learning strategy

Information Literacy

Information selection and integration skills

Information organization (micro and macro) skills - taxonomies and ontologies

Interface selection and design combined with training skills

Searching, finding and usage (analysis, packaging, reporting) skills

High level information literacy skills (added to numeracy, critical thinking, analytical, etc.)

Literacy

Reading literacyNumeracyCritical literacySocial literacyComputer literacyWeb literacyContent literacyWritten literacy

News literacyTechnology literacyInformation literacyMedia literacyAdaptive literacyResearch literacyAcademic literacyEtc.

NetGen Differences

Gaming

Scaffolds

NetGen Differences

Standardized Testing Progress

International Comparisons

NetGen Differences

Crime Rates

Down an average of 65%

NetGen Differences

Massive Behavioural Changes

70% overlap with Boomers

NetGen Differences

Library Differences:

Forest of Reading

TD Summer Reading

School Libraries

NetGen Differences

Mobile

NetGen Differences

Gaming

Simplify These Interfaces

Principled /

Values

More Friends More Diverse

Respect Intelligence

& Skills

Optimistic /

Positive

Internet Natives More Choices

Format Agnostic

Balanced Lives Adaptive / Flexible

Civic Minded

High Expectations

Collaborative Nomadic Gamers Experiential

Independent Confident Direct More Liberal & Conservative

Multi-taskers Inclusive Patriotic Entrepreneurial

Healthy Lifestyle Family Oriented Graphical Achievement Oriented

Millennial Characteristics

Credit: Richard Sweeney, NJIT

The power of libraries

What Are Libraries Really For? Economic Impact – ($6.50 per $1, workforce

preparedness, industrial attraction, quality of life, etc.)

Equity (digital divide, integrating population growth, generations, etc.)

Student Performance (up to 25 point increase) Competitive Advantage (Canada, EC, India,

China, etc.) Social Glue Community Learning Interaction

Social Glue and Libraries

What We Never Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there

for the first time. 29% found our products via the library

website. 59% found what they were looking for on their

first search. 72% trusted the content more than what they

found on Google. But, 81% still use Google.

Driving User to the Library

Encyclopedia.comHighBeamWorldCatiPhone AppQuestiaEtc.Watch for more . . .?

5 Tricks You Can Do Right Away Tiny Gale Cengage Learning Ad: Double Your Usage EVERY 18 months! Ask Us. We know how. We have a huge and growing widget library (hundreds

and all Facebook enabled) We’ll build websites and landing pages for free (over

1,000 so far) We’ll install Google Analytics and Foresee for free AccessMyLibrary iPhone app free AccessMyLibrary K-12 iPhone app Ask me about strategic partnerships Gale OCLC WorldCat partnership

Gale Widgets

Google Books Settlement

Google Editions:Bookstore

SEO: Search EngineOptimization

SMO: Social Media Optimization

I my customers

TransmogrifyingC0ntainers

Is the traditional booknow a hollow experience?

Geo-IP

A Third Path

Broadband

The Article Economy++

Format Agnosticism

Devices likeiPads Kindles, eDGe, and Mobile

The Experience

Shared Ideas Shared Creation

Shared Presence

CollaborativeDesign

E-Mail

Instant MessagingNetworked Virtual Worlds

Videoconferencing

Web Conferencing

DiscussionDatabases

WorkflowContent Mgmt.

Intranets

Avatars

Portals

Knowledge Workplace

WEB 2.0

RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag

Clouds Social Networking Open access, Open Source, Open

Content Screencasting

Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and

video User-driven Reviews Rankings & User-driven

Ratings Instant Messaging and Virtual

Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking Geo-everything

Are we going to a totally build it yourself world?

Imagine IKEA merging with GM...

Newspapers: Assemble them yourself.

Re-imagine the textbook, coursepack, etc.

Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck

of their dreams. Help them build it.

Thanks!

Stephen Abram, MLS, FSLAVP Strategic partnerships and markets

Gale Cengage Learning

Cel: 416-669-4855

Stephen.abram@cengage.com

http://www.gale.com

Stephen’s Lighthouse Bloghttp://stephenslighthouse.com