citrus lane grows via social by mauria finley

MAURIA FINLEY@mauriafinle

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Citrus Lane is the trusted place parents go to

discover, buy, and share the best products for

their little ones at each age and stage.

• Improve curation

• Build collective experience

• Create content

• Let moms help each other

benefitsmoms

benefitsmoms

Helps us do a better job

benefitsmoms

Helps us do a better job

consistentwith brand &

mission

isn’t just marketing.SOCIAL

SOCIALis the very ESSENCE

Of our brand.

SOCIALto excel at

be more than a

MARKETER

Research & observe.

Kids change constantly.

MOMS• have lots of questions

• want to help other moms

• want to share their experience

Define what works,

then authenticate.

Choose Your KPI’s

Measure by type and

timing

You are not the

leader…allow others to

be.

It’s okay to make

mistakes (if you fix them)

Allow the conversation,

even if unfavorable.

Create flagbearers.

Create conversation

with engaging content.

Use content to build a

halo effect.

Create envy that leads

to desire.

Focus on the long game.

SOCIALmakes our business better

• listen to our moms

• find the behaviors that work

• Test – Measure - Improve

• Measure by type and timing

• Feedback Surveys

• Facebook

• Customer Service

• Voting

• Community

• Boxes

LISTEN: RESPOND:

• Choose mediums & cross-

promote

• Facebook as a quick and natural

publishing platform

• Encourage flagbearers

• Leverage community for acquisition