cisions nordic social media survey 2010

Cisions Nordic Social Media Survey 2010

25th March, 2010

Alexander Mason,

Business Development & Marketing Director Scandinavia

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alexander_masonalexander_mason

42%

19%

16%

26%

24%

36%

39%

28%

Sweden

Norway

Finland

Denmark

How often do you read blogs?

Daily

Weekly

52%

50%

34%

20%

26%

31%

38%

40%

Sweden

Norway

Finland

Denmark

How often do you read blogs?

Daily

Weekly

29%

15%

38%

26%

33%

43%

35%

21%

Sweden

Norway

Finland

Denmark

How often do you read blogs?

Daily

Weekly

15%

15%

30%

65%

75%

Provided them with material suitable for blogs

Met with bloggers

Telephone

E-mail

Commenting on blogs

How do you communicate with bloggers?

16%

18%

21%

59%

63%

Meet with bloggers

By blogging and linking myself

Provided them with material suitable for blogs

E-mail

Commenting on blogs

How do you communicate with bloggers?

38%

40%

49%

49%

82%

Met with bloggers

Telephone

Comment on blogs

Provided them with material suitable for blogs

E-mail

How do you communicate with bloggers?

12%

14%

17%

46%

66%

Telephone

Provided them with material suitable for blogs

By blogging and linking myself

E-mail

Commenting on blogs

How do you communicate with bloggers?

33%

33%

33%

44%

72%

Sent product samples

Comment on blogs

Provided them with material suitable for blogs

Telephone

E-mail

How do you communicate with bloggers?

13%

16%

20%

53%

65%

Provided them with material suitable for blogs

By blogging and linking myself

Met with bloggers

E-mail

Commenting on blogs

How do you communicate with bloggers?

29%

32%

37%

40%

84%

Telephone

Sent product samples

Provided them with material suitable for blogs

Comment on blogs

E-mail

How do you communicate with bloggers?

12%

19%

3%

24%

12%

29%

20%

Sweden

Norway

Finland

Denmark

Do you write a blog on the behalf of your client

Continously

Sporadically

34%

61%

17%

10%

22%

30%

12%

20%

Sweden

Norway

Finland

Denmark

How often do you read micro blogs?

Daily

Weekly

25%

27%

4%

15%

16%

23%

7%

10%

Sweden

Norway

Finland

Denmark

How often do you read micro blogs

Daily

Weekly

16%

27%

9%

15%

16%

26%

13%

13%

Sweden

Norway

Finland

Denmark

How often do you read micro blogs?

Daily

Weekly

Sweden Norway Finland Denmark 1 Publish news Publish news We experiment We want to be

visible on Twitter 2 Monitor what is written

about the organization Follow interesting people

We want to be visible on Twitter

Publish news

3 We experiment We want to be visible on Twitter

Publish news Answer questions asked to my organization

4 We want to be visible on Twitter

We experiment Build relationships

Build relationships

5 Follow interesting people Build relationships

Monitor what is written about the organization

We experiment

83%

87%

83%

80%

46%

55%

42%

48%

Sweden

Norway

Finland

Denmark

Do you use Facebook?

Own Account

Used professionally

93%

91%

93%

90%

55%

62%

56%

30%

Sweden

Norway

Finland

Denmark

Do you use Facebook?

Own Account

Used professionally

32%40%

48%52%

61%

We have used Facebook groupsWe have used fan pages

Share newsResearch

Get connected with new contacts

How do you use Facebook at your work place?

”I get many tips and ideas for what’s on right now by being present on Facebook, it’s also easy to spot the upcoming trends

for the specific areas I monitor on Facebook.”

Swedish journalist on how he uses Facebook

14%

16%

3%

17%

39%

40%

29%

47%

Sweden

Norway

Finland

Denmark

Rate your Social Media knowledge

Very good

Good

11%

9%

5%

18%

38%

51%

33%

41%

Sweden

Norway

Finland

Denmark

Rate your Social Media knowledge

Very good

Good

20%

24%

12%

51%

71%

55%

Sweden

Norway

Finland

Rate your Social Media knowledge

Very good

Good

PR

86%

85%

92%

78%

Sweden

Norway

Finland

Denmark

Will you increase the focus on social media in the future?

75%

75%

65%

84%

Sweden

Norway

Finland

Denmark

Will you increase the focus on social media in the future?

83%72%

80%82%

SwedenNorwayFinland

Denmark

Will you increase the focus on social media in the future?

55%

31%

24%

23%

64%

MORE TO COME

BILDEN FRÅN MATS

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Sociala medier för PR-konsulter

Cision Nordic Social Media Survey 2010

Available for download on www.cision.com in the beginning of next week.

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Connect and next webinar!

“Maximize social media's value to your PR campaigns”

If you're already sold on the importance of Social Media but need strategies on

how to effectively engage, this webinar will show you how to improve your

social media campaigns with new strategies for more targeted, results-driven

engagement.

13 April, 16.00

Contact:

E-mail: alexander.mason@cision.com

Twitter: alexander_mason

Blogg: www.cisionnewsroom.se